Sr. Lifecycle Marketing Manager - Remote
About Thriveworks
Thriveworks is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians. We have recently launched a new vision to become America’s most valued mental healthcare company—where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life. Thriveworks is committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals. As we enter this exciting new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services.
About the Job
We are seeking an experienced and innovative Sr. Lifecycle Marketing Manager to join our dynamic team. This role will focus on driving client engagement and retention across every stage of the customer journey, ensuring that clients feel supported and empowered throughout their experience with Thriveworks.
This is a high-impact role, driving revenue for the business. You’ll be responsible for developing and executing data-driven marketing strategies aimed at enhancing client relationships and maximizing lifetime value. This is a strategic position requiring a deep understanding of customer behavior, segmentation, and lifecycle marketing tactics. This is a brand new function at Thriveworks and you’ll have the opportunity to build a lifecycle program from the ground up!
Key Responsibilities
Develop, implement, and manage lifecycle marketing strategies that support customer acquisition, engagement, and retention.
Analyze customer data to build and optimize segmented, personalized marketing campaigns across email, SMS, and other direct marketing channels.
Collaborate with cross-functional teams, including product, analytics, and creative, to align lifecycle marketing initiatives with broader business goals.
Lead A/B testing initiatives to optimize messaging, design, and targeting strategies continually.
Monitor and report on campaign performance metrics including CAC / ROI, making data-driven recommendations for continuous improvement.
Implement CRM strategies that improve customer retention, reactivation, and satisfaction.
Build customer journey maps to identify gaps and opportunities for better client engagement.
Manage lifecycle marketing automation tools and platforms to streamline communication and personalization efforts.
Act as a thought leader in lifecycle marketing, staying updated on industry best practices, tools, and trends.
Skills / Qualifications
Proven experience in lifecycle marketing, email marketing, or customer engagement, preferably within the healthcare or wellness sectors.
Strong understanding of CRM systems and marketing automation platforms (e.g., HubSpot, Salesforce MarketingCloud, Marketo).
Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights.
Experience with segmentation, personalization, and testing strategies for optimizing the customer journey.
Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
Exceptional communication and interpersonal skills, with the ability to work effectively across teams and influence stakeholders.
Ability to think strategically while maintaining attention to detail in execution.
Requirements
5+ years of experience in lifecycle marketing, CRM, or a related field.
Proficiency in marketing automation tools, data analysis, and performance tracking.
Experience in healthcare is a plus.
Experience with Salesforce MarketingCloud (fka ExactTarget) is a plus.
Benefits
Fully remote work environment
An amazing team culture
Professional development & advancement opportunities
401K with a 3% employer match
Healthcare, Dental, Vision, and life insurance benefits
Paid time off and paid holidays
Professional EAP program for team members & household
Additional coverage options available such as Short Term Disability, Long Term Disability, Group Accident Insurance
Successful Thriveworks employees believe in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, raise the bar, act with integrity, achieve our goals, and work well together. If you think you fit the bill and belong on our team, apply today!
Physical demands for Thriveworks positions may include being sedentary for long periods. Entering text or data into a computer through a traditional keyboard is also a requirement.
Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.
Interested in joining Team Thriveworks? We're thrilled to meet you!
With Job scams becoming more and more frequent, here's how to know you're speaking with a real member of our team:
- Our recruiters and other team members will only email you from thriveworks@myworkday.com or an @thriveworks.com email address.
- Our interviews will take place over Google Meet (not Microsoft Teams or Zoom)
- We will never ask you to purchase or send us equipment.
If you see a scam related to Thriveworks, please report to infosec@thriveworks.com. You can contact employment@thriveworks.com with any questions or concerns.
Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.
By clicking Apply, you acknowledge that Thriveworks may contact you regarding your application.
