Manager, PR, Mainstream/Premium Wines (Brand Experience)

Job Description

COMPANY SUMMARY:

If you have taken a moment to toast with glass of wine, celebrate with a cocktail, or unwind with a bottle of beer, chances are that you have shared that moment with Constellation Brands.  We are passionate producers of iconic wine, spirits and beer brands that consumers love.  From Robert Mondavi Winery, to SVEDKA Vodka, to Corona Extra, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.

POSITION SUMMARY:

The Manager, Public Relations – Mainstream & Premium Wines will support Constellation Brands’ Wine and Spirits Brand Experience team and be responsible for developing and executing programs that elevate perception, increase awareness and drive strategic messaging for Constellation’s fine wine brands. Responsibilities include brand public relations and influencer marketing for our Mainstream & Premium brands.

RESPONSIBILITIES:

• Partner with internal Brand Marketing team and agency partners to develop and implement compelling brand narratives to be executed across consumer channels.

• Collaborate with internal Brand Marketing teammates and external PR agency partners to develop and execute comprehensive Brand PR and Influencer Marketing programs that increase consumer awareness, stimulate trial, and drive revenue growth for priority brands within the company’s Fine Wine portfolio, as well as new product innovations. 

• Manage PR agencies that support in building / executing Brand PR programs and delivering results on time and on budget that help drive the company’s success.

• Engage in effective media relations by building relationships with key trade, consumer and business media outlets / reporters; identify opportunities to garner positive media coverage and working with PR agencies to plan, pitch and target media outlets / reporters; prepare company spokespeople for media interviews; serve as a company spokesperson where needed; and develop press releases, talking points and media lists as needed.

• Partner with winemaking team, brand partners and agency partners to develop and execute scores & accolades strategy.

• Effectively measure and communicate the impact of Brand PR and Influencer Marketing activities on company results to key internal stakeholders.

• Ensure message consistency and alignment with Constellation’s overall communications program and strategic direction.

• Cultivate strong working relationships with cross-functional teams (e.g. Sales, Marketing, DTC, Digital, Operations, HR, Growth, Winemaking, etc.) to provide strategic advice and communications support.

• Collaborate with Brand Experience VP and the Public Relations Director, along with Corporate Comms team, to develop content for the company’s internal communication channels to drive employee awareness and understanding around high-end leadership, portfolio and brand news and key initiatives aligned with the company’s business strategy.

CORE COMPETENCIES:

• Experience in and deep understanding of the mainstream & premium wines consumer as well as millennial and Gen Z consumer segments

• Experience in public relations, earned media relations, the influencer marketing space and emerging social media channels

• Creative thinking coupled with relevant industry and cultural knowledge and trends

• Ability to push boundaries and challenge the norm, while remaining Compliant in the alc bev world

• Ability to think strategically and develop measurable plans that support the company’s business objectives

• Ability to effectively manage PR agencies in the building and execution of strategic PR programs that deliver results on time and on budget

• Leadership skills, executive presence, and ability to influence without authority

• Ability to interact effectively with leaders at all levels of the organization and serve as a brand ambassador for both the Communications team and the company

• Self-starter who takes initiative to proactively own and drive efforts

• Results-oriented, with the ability to deliver results that impact business performance

• Superior organizational, planning, project and time management skills

• Ability to work effectively in a fast-paced environment and manage change

• Ability to prioritize, juggle multiple priorities, and meet deadlines while delivering high quality work

• Ability to appropriately handle confidential / proprietary information

• Superior writing, editing, oral and interpersonal communication skills

• Business and financial acumen leading to effective management of annual and in-program budgets

• Operate with the highest level of ethics and integrity

• Thorough proficiency in Microsoft Excel; MS Word, MS PowerPoint required

RECOMMENDED QUALIFICATIONS:

• BS/BA degree in communications, public relations, journalism or a related field

• 6+ years experience in public relations, marketing or related function

• Experience in luxury consumer goods category, preferably brands with retail/hospitality footprint

• Event production / management experience a plus

• Proven experience managing / maximizing effectiveness of external agencies

PHYSICAL REQUIREMENTS/OTHER:

• Ability to lift approximately 45lbs on occasion

• Work in a normal office environment. Sit at a workstation for up to 2 hour intervals.

• Must be flexible in work style and schedule: travel up to 15%

Weekend and evening availability at times. Some travel required between wineries, to off-site meetings and events and out-of-area events.

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The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.