Director of Influencer Campaigns

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list.

Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands — including Bosch, Nestlé, Stance, TUMI, and Panasonic — rely on the company’s e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. With last year's revenue exceeding $1 Billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We’re looking for a Director of Influencer Campaigns within our Pattern Creators business to drive the success of our paid creator campaigns via high-EQ partnership, seamless execution and fanatical attention to best practices for creator content. This role is expected to deliver impactful results and delight clients by training and directing a diverse, global team of campaign management associates. Pattern Creators offers a software-as-a-service product that allows brands build and manage ambassador programs and influencer campaigns along, combined with managed services that provide brands scaled execution on creator-led strategies. This role will be integral to the success of our Creators team by ensuring operational excellence to Pattern partners and internal stakeholders on influencer campaigns.

This is a full-time role and will work a hybrid schedule in Lehi, Utah, or a fully remote role from Los Angeles, California.

Frequently Asked Questions

What is a day in the life of a Director of Influencer Campaigns?

• Manage, train and ensure the career growth of a team of junior campaign management associates, instilling process discipline and industry knowledge across the team to produce excellent campaign deliverables that meet brands’ marketing needs

• Work with a team of Pattern Creators Account Managers to understand clients’ marketplace strategies, budgets and influencer content needs, in order to track and assign this book of business across campaign associates

• Regularly review and deliver feedback on influencer campaign outputs, offering mentorship to team associates while ensuring alignment with client objectives and quality standards.

• Drive continuous improvement of campaign processes by implementing best practices, streamlining workflows, and leveraging new tools and technologies.

• Develop dashboards and tracking systems to ensure strict accountability against delivery timelines and guarantees, and to advise Pattern leadership on team capacity and efficiency (and ways to improve it)

• Monitor and analyze campaign performance metrics, providing actionable insights to clients and making data-driven decisions to enhance future campaign effectiveness.

• Stay current on content trends and creative best practices within Pattern Creators’ targeted social practices, and share insights and recommendations to campaigns team and other Pattern stakeholders on formats that drive commerce conversion

• Partner with Pattern data and product teams to continually improve our ability to refine and apply content insights via new processes, analyses or proprietary solutions (e.g. LLMs)

What will I need to thrive in this role?

• 3+ years of experience in influencer marketing, digital marketing, or related fields, including at least one year of people leadership

• Bachelor’s degree from an accredited university strongly preferred.

• Proven track record of managing successful influencer marketing campaigns across various platforms, demonstrating a deep understanding of social media ecosystems and creator partnerships.

• Strong analytical skills with the ability to interpret campaign data, generate insights, and optimize strategies to meet client objectives.

• Excellent communication and interpersonal skills, with experience in client-facing roles and the ability to build and maintain strong relationships with diverse stakeholders.

• Low-ego partnership approach, as demonstrated by a deep history of successful creative collaboration with diverse content creators and their teams, leading to positive client outcomes.

• Proficiency in project management tools and processes, with a solid understanding of campaign management software and an ability to document, implement and train teams on new operational work flows.

• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects and deadlines while leading a team to deliver high-quality results.

What does high performance look like?

• Proactively identifies and pursues new content formats or campaign approaches, consistently exceeding campaign KPIs and creating new insights on how to optimize commerce conversion through content.

• Leads the team in developing cutting-edge influencer strategies, setting industry trends and establishing Pattern Creators as a thought leader in the influencer marketing space.

• Cultivates strong, long-term relationships with top-tier influencers, securing exclusive partnerships and collaborations that amplify brand visibility and engagement.

• Consistently delivers ahead of deadlines, managing multiple campaigns with precision while ensuring that the team maintains a high standard of excellence across all projects.

• Mentors and empowers team members, fostering a culture of continuous improvement and collaboration, while ensuring that the team exceeds performance benchmarks.

• Drives strategic insights and optimizations, leveraging data to refine campaign strategies and deliver exceptional results that exceed client expectations.

What is my potential for career growth?

You will be introduced to expansive and accelerated opportunities for career growth. You will regularly meet with and have exposure to the full leadership team of Pattern Creators, including VPs leading both DTC Account Management, TikTok Shop Account Management and Pattern Creators Product; as well as Pattern Creators’ President and founder. This role has the potential to move into higher positions of leadership within the company, including the eventual opportunity to work as a key leader for all manner of client service teams at Pattern.

What does success look like in the first 30, 60, 90 days?

First 30 Days:

In the first 30 days, you'll immerse yourself in Pattern Creators' influencer marketing strategies, tools, and processes. You'll build strong relationships with key Pattern stakeholders while familiarizing yourself with your incumbent team of Campaign Associates. You’ll also review creator programs and campaign strategies by Pattern Creators’ top clients. By the end of this period, you’ll have a solid understanding of the business and be proficient in the tools required to manage campaigns effectively.

First 60 Days:

By the 60-day mark, you’ll have taken ownership of Pattern Creators’ campaign management processes and operations, making some initial adjustments and sharing insights with leadership on longer-term areas to improve. You'll be leading the campaign management team in daily operations and mentorship, driving consistent delivery against content output and performance targets while starting to understand brand strategies and objectives in greater depth and recommending targeted optimizations.

First 90 Days:

In the first 90 days, you'll demonstrate your ability to execute successful influencer campaigns that exceed client expectations and deliver measurable results. You’ll have identified and implemented process improvements to enhance efficiency and effectiveness, established yourself as a trusted leader, and started shaping long-term strategies that align with client goals and Pattern Creators' vision for growth.

What is the team like?

You will be supervised by Pattern’s Head of Client Operations. You will also be mentored by the VP of Strategy & Operations and work cross-functionally with many key leaders in the Pattern org, notably within the Digital Advertising and Ecommerce Management functions. You will work closely with Pattern Creators’ co-Heads of Accounts (for core ecommerce and TikTok Shop businesses, respectively), who will act as strategic partners and internal clients of your team’s content deliverables. All Pattern teams are data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What’s the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with Pattern’s talent acquisition team

• Interview with Pattern Creators Head of Accounts (30 min)

• Video interview with VP of Strategy & Operations (30 min)

• Interview with VP of New and Emerging Channels (30 min)

• Final interview with President of Pattern Creators (1 hour)

• Professional reference checks

• Executive review

• Offer

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples

• Be ready to talk about how you can add value and be the best addition to the team

• Focus on mentioning how you would be partner obsessed at Pattern

• Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.