Your mission
- Management, optimization and expansion of the portfolio through new products, brands and assortment areas with a focus on one up to multiple international markets.
- Optimization of marketability by steering the success factors of the product range.Â
- Definition of target commercials such as purchase prices.Â
- Strong focus on data-driven analysis and derivation of profitable measures.Â
- Continuous market, competitor and potential analysis.Â
- Ensuring optimal placement of products on our digital sales channels, taking the elemental success factors of ecommerce into account.Â
- Definition and implementation of growth-promoting measures such as cross-selling, search optimization, advertising campaigns in close collaboration with marketing.Â
- Product range management along the product life cycle using suitable KPIs. Â Â
- Defining of product data and content requirements for optimal marketing in eCommerce.Â
- Close cooperation with cross-functional stakeholders such as Purchasing, Marketing, Business Intelligence, Logistics, Product.Â
- Ensuring a competitive price position in supportive cooperation with the pricing team.
