Social Media Executive
South Africa - Remote
SportyBet is seeking a passionate and skilled Social Media Executive to join our growing media team. This role is perfect for someone who is enthusiastic about football, knowledgeable in sports betting, and experienced in managing and expanding social media communities across different platforms.
As our Social Media Executive, you will be responsible for executing and refining our social media strategy to boost our brand's visibility, engage our audience, and enhance customer acquisition and retention. You will focus heavily on building and nurturing our communities on Telegram, WhatsApp, Instagram, Twitter, and Facebook, alongside exploring other potential digital platforms.
Responsibilities
Develop and execute robust social media strategies tailored to each platform, ensuring alignment with our overall media and marketing goals and SportyBet's brand guidelines
Take charge of our social media channels, creating dynamic and engaging communities centered around football and betting
Create and curate high-quality, engaging content across all channels, with a strong focus on football-related topics to attract and retain our target audience
Manage social media advertising campaigns, optimising for performance and ROI
Monitor trends in social media tools, applications, channels, design, and strategy within the sports betting and football industry
Build relationships with influencers, sports personalities, and local football communities to boost brand visibility and engagement
Requirements
Fluent in English, with excellent communication skills
Proven track record in managing social media for brands in the sports or betting industry
Creative and innovative in developing social media campaigns that appeal to football fans
Exceptional organisational skills, capable of multitasking in a fast-paced environment
Strong analytical skills, able to derive insights from data to inform strategies
Self-driven, proactive, and comfortable working independently
Knowledge of the sports betting and online gaming industry is a significant plus
