Brand to Brand Strategic Partnership Development Manager (SEA)

LOCATION: 

This position is a remote, work from home position, as are all positions at Acceleration Partners (a structure central to our culture and our vision to change the work/life paradigm). This role is specific for candidates living in Singapore. Travel is required for client meetings or other internal meetings, conferences, etc. 

THE ROLE: 

Acceleration Partners is accepting applications for our growing TikTok B2B affiliate team.  We are seeking an experienced Strategic Partnership Development Manager with business development/sales experience, to support the growth of the TikTok for the Small Business Global B2B program in SEA. This person will be required to join client calls to pitch high value opportunities, to provide strategic insights, and their progress to goals. Thinking with a how not if mentality, maintaining an action-oriented approach, and effective questioning will be critical in this role.  

TOP 5 JOB RESPONSIBILITIES: 

Client Revenue: 

• Publisher Performance: Contributes to overall revenue goal for Growth & Partnerships department, and the growth of managed clients, through creation of high potential relationships and optimization of publishers, which includes but is not limited to paid placements, CPA increases and products for reviews. 
• Performance and Placement Trackers: Consistently updates G&P department relationship tracker with details on the partnerships they facilitate; updates client-approved placement tracker. 
• SME in Client Verticals and Partner Relationships: Is a trusted and knowledgeable resource; is an expert in verticals of managed clients; proactively leads conversations to lend expertise and knowledge across the org. 

Business Development and Publisher Relationships: 

• Proactive Research: Identifies new, high-quality partnerships and/or areas of opportunity based on client needs, industry evolvement; utilizes resources such as the Pub Dev weekly roundup and SimilarWeb. 
• Persuasiveness: Successfully recruits high-potential partners to join client programs; explains the value of joining and promoting client programs and/or successfully negotiates paid placement terms and fees. 
• Relationship Fostering and Growth: Has best in class interactions and/or relationships with top performing publishers and has a trusted network of partners on behalf of managed clients. 
• Written and Verbal Communication: Is comfortable with cold emailing; communications are clear, informative, and engaging. Asks relevant questions when speaking to publishers to vet opportunities. Manages day-to-day communication with top publishers in program (when owning paid placements and optimization). Communication is managed independently 95% of the time. 
• Initiative: Has a proven track record of identifying and executing upon areas of opportunity and optimization across program to drive revenue growth. 

Strategy and Execution: 

• Alignment to Client Strategy and Goals: Participates in SPD engagement kickoff call with client and ongoing calls as needed; asks appropriate questions and has a clear understanding of client goals and KPIs. 
• Creation and Ongoing Ownership of Strategy: Creates plan for recruitment and/or paid placement initiatives that support the client’s program, including expected timeline for execution. Executes paid placement strategy, including negotiation of terms, campaign set-up, commission changes and coordinating communication with partners. Executes recruitment strategy, including list building, outreach template and tracker. Manages 95% of strategy without regular assistance from manager. 
• Strategy Pivots: Adapts to change and pivots strategies to reach client goals; sets expectations and projects new goals when not achievable. Consistently able to communicate and push back when client goals are unrealistic without damaging relationships. 

Pitching Opportunities: 

• Persuasiveness: Consistently demonstrates intellectual curiosity; challenges the status quo, regularly pitching and gaining approval on new, innovative and or out of box opportunities. Always showcases the “why” and benefit the partnership with bring to the client based on data and/or relevant metrics. 
• Publisher Vertical and Client Knowledge: Has a high level of knowledge across all publisher verticals; has a proven track record of addressing client questions and speaking to areas of opportunity from having a keen understanding of client and their competitors. 
• Tenacity: Digs into the why behind a no/rejection; pushes back and has a track record of successfully overcoming objections; provides suggestions or alternatives based on thorough knowledge of the publisher and overall portfolio. 
• Client Communication: Shares initial projections and paid media placement results with client to determine if the placement added value to the channel and/or performance of new publishers recruited into program. Can manage difficult conversations with minimal support from manager. 

Cross-Department Collaboration: 

• Sharing Best Practices: Has a track record of sharing new ideas and best practices with the Partnerships Team and Client Services to reach client goals more effectively. 
• Risk Ownership and Escalation: Knows which issues need to be escalated and when; digs into the root cause and provides recommendations for next steps when flagging to manager. 
• Partnerships Org Collaborator: Proactively shares ideas and issues across Partnerships org department and encourages others to do the same; provides upward feedback to appropriate leaders. 

QUALITIES OF THE IDEAL CANDIDATE: 

• Has strong aptitude for identifying digital strategies based on publisher business models. 
• Quickly develops new relationships who can recruit brand-to-brand and unique partners. 
• Self-starter with a strong internal motivation to hit targets. 
• Experience in commercial role at a technology-driven company, media sales role (at a digital media publisher/platform/agency) or brand 
• Experience working with SMBs with a deep understanding of their business and media challenges 
• Proven knowledge and understanding of performance and acquisition marketing 
• Demonstrated history of managing partnerships that require moving complex decisions through organizations successfully 
• Personal track record of commercial sales, success and ability to win the support of senior stakeholders 
• Data-driven decision maker with strong analytical thinking 
• Excellent communication skills to command an audience of senior stakeholders and bring partners and colleagues on your journey 
• High attention to detail and an ability to analyse data and identify insights to drive business performance 
• Proactive and collaborative attitude 
• Growth mindset and passion to drive client’s business forward 
• Passion for the TikTok community and marketing 
• Knows how to collaborate with team members in a remote environment and across various time zones. 

MINIMUM QUALIFICATIONS & SKILLS: 

• Bachelor’s degree in business administration, marketing or related field, or relevant work experience required. 
• Knowledge of SEA Market / Thai, Malay, Vietnamese language fluency required, not preferred
• 7+ years business development or relevant work experience (including account management, contract negotiations, marketing). 
• B2B Knowledge and ability to recruit agencies or out of network publishers is preferred
• Expert knowledge of social media, mobile apps, and digital and mobile marketing. 
• Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying. 
• Experience working in a sales or account management role with small businesses. 
• Proven track record of reaching and exceeding sales goals. 
• Experience in a business development/sales role. 
• Experience in Performance Marketing (particularly Affiliate Marketing) industry preferred. 
• Effective communication and negotiation skills with ability to push back without damaging relationships. Detail-oriented and persuasive. 
• Proven record of success in a goal-oriented, highly accountable, fast-paced environment. 
• Comfortable leading client-facing presentations. 
• Excellent verbal and written communication skills, a natural communicator and influencer. 
• Work from home and corporate office experience, a plus.
• Self-motivated and self-directed creative problem solver who thrives when presented with a challenge.

WHY ACCELERATION PARTNERS?
Founded in 2007, Acceleration Partners is the only truly integrated global partnerships agency and a six-time Global Performance Marketing Award (GPMA) winner in the "Best Affiliate and Partner Marketing Agency" category. Acceleration Partners manages programmes in 40+ countries for over 200 brands, including Redbubble, Crocs, ButcherBox, Renogy and Reebok. Acceleration Partners' fully remote global staff of 300+ creates what's next in the industry, building a balanced portfolio of high-performing partnerships for client brands that span from traditional affiliate to influencer, Performance PR, content, CTV, to innovative tech and financial partners. Acceleration Partners has received awards for its performance and exceptional culture, including "Best Agency" and "Best Team in Performance Marketing ("Performance Marketing Awards"), US Changemakers ("PerformanceIN"), "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday).

As an organization, we are 100% remote, 100% of the time.  Our infrastructure was built to operate remotely and we believe we do it better than most with equal access to tools, resources, colleagues, and leadership no matter where you are in the world or what your role is within the organization. When we ask our employees, “What motivates you to come to work every day?” Time and time again the answer is our people. Joining Acceleration Partners means joining a community of brilliant colleagues from around the world who are smart, driven, and who will challenge and motivate you to new heights.

AP Perks & Benefits - What we offer

• 100% remote work for everyone
• Unlimited Paid Time Off
• Summer & Holiday company-wide shut-down weeks in July and December
• Volunteer and Birthday Time Off
• Focus Fridays (no internal meetings)
• Paid Parental Leave Benefits
• Wellness, Technology & Education Allowance
• Paid sabbatical leaves, donation matching, and more!!

Acceleration Partners is committed to having a diverse and inclusive culture. We would particularly welcome applications from black, Asian and other ethnic minority backgrounds, LGBTQ candidates, and candidates with a disability or who are neurodivergent.
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