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Senior Content Writer (B2B SaaS)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

India

Offer summary

Qualifications:

Bachelor's degree in English, Journalism, Marketing, or Communications., Over 6 years content writing experience in B2B SaaS..

Key responsabilities:

Create various high-quality content for different platforms.
Develop and execute content strategy aligned with business goals.
Collaborate cross-functionally and coordinate with SEO analyst.
Conduct research on industry trends and analyze content performance.

ZenAdmin Startup https://www.zenadmin.ai/

11 - 50 Employees

See more ZenAdmin offers

Job description

ZenAdmin is an end-to-end workforce management system. We serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!

The Role

We are looking for an experienced Senior Content Writer to join our growing marketing team. The ideal candidate must have over 6 years of experience in developing content especially in the B2B SaaS space. You should have a proven track record of creating compelling, engaging, and high-quality content that drives traffic, generates leads, and enhances brand visibility. You will play a key role in developing and executing our content strategy, ensuring it aligns with our business objectives and resonates with our target audience.

You Will Be Responsible For

Producing high-quality, plagiarism-free content such as blog posts, whitepapers, eBooks, case studies, website copy, ad/email campaigns, newsletters, social media posts, video voiceovers, and sales enablement materials.
Developing and executing a content strategy that aligns with business goals and targets key personas.
Collaborating cross-functionally to gather insights and ensure content addresses all stages of the customer journey.
Working with an SEO analyst to integrate SEO-friendly elements into content, enhancing organic search rankings and driving qualified traffic.
Conducting research on industry trends, competitor activities, and target audience pain points to ensure content relevance.
Managing a content calendar to ensure consistent content distribution across channels.
Reviewing and editing content to ensure clarity, accuracy, and adherence to brand guidelines.
Monitoring and analyzing content performance metrics to refine strategies and improve engagement and conversion rates.

Ideal Profile

You have over 6 years of content writing experience in the B2B SaaS space.
You hold a Bachelor's degree in English, Journalism, Marketing, or Communications.
You demonstrate exceptional project management skills and creativity in bringing innovative content ideas to life.
You possess strong writing, editing, and proofreading skills with a solid understanding of SEO principles.
You can translate complex technical concepts into clear, engaging content.
You are proficient in CMS and familiar with marketing automation tools like HubSpot.
You use tools such as SEMrush, Google Analytics, and Clarity for content management.
You have experience with content performance analytics and optimizing content strategies.
You have a strong portfolio showcasing various content types in the B2B SaaS space.

What's on Offer?

Join ZenAdmin's diverse team of highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!
Fast-track career growth while working in a regional team