Content Writer/Copywriter

iPullRank is an ambitious ten-year-old digital marketing agency based in New York City, founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P – Proactive; R – Reliable; O – Outstanding; U – Useful; D – Dedicated. We keep that front and center on a day-to-day basis.

If you’re curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in various industries, but many of our clients are media, finance, or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category they are passionate about and grow into well-rounded marketers through collaboration, training, and real-world experience.

As an employer, we cultivate an environment where employees feel cared for. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don’t want you just to fill a role, we want you to take ownership and make an impact.

We’re not a big agency, and our clients appreciate that because our size allows us to make things happen. We’re a nimble group that believes the best idea can come from anyone in the company—and we're always after the best idea. We’re looking for creative and smart people to join our team and help us find that best idea. If that’s you, we’d love to hear from you.

Position Description

iPullRank is looking for a content writer to join our team and help with various internal marketing projects and client work. This role will prepare long- and short-form copy for a variety of brands and must be willing to understand how to master different voices and tones. This role collaborates with our content strategy team to execute on strategic plans and our research and analytics teams on optimizing copy through conversion testing. 

The ideal applicant has the ability to seamlessly transition between persuasive advertising copy and editorial copy. Salary range: $65-75K

What You’ll Do

• Prepare metadata for content experiences
• Write a variety of content types, from blog posts and long-form resource articles to landing pages and ebooks
• Prepare copy for client deliverables
• Prepare copy for client content experiences
• Prepare copy for social media status updates
• Prepare copy for wireframes and mockups
• Brainstorm content ideas with content strategy team
• Edit copy from clients and other content creation teams
• Enter updated copy into Content Management Systems
• Work directly with analysts and content strategists to execute on content campaigns
• Work with the Research & Analytics team to design and execute Conversion tests

Requirements

• 2-5 years of experience in a similar copywriting position
• Proven experience writing short-form and long-form content for blogs and resource centers
• Previous SEO experience, including writing articles with the intent of driving search traffic
• Experience writing copy for various verticals and multiple brand voices and tones
• Handles stressful situations and deadline pressures well
• Must possess a high degree of accuracy and pay close attention to detail (e.g. no typos)
• Strong analytical mindset and skills, excellent problem-solving skills
• Possess strong written, analytical and verbal skills
• Excellent written and oral communication skills
• High level of initiative and work well in a team environment
• Proficient in Microsoft Office applications such as Word, Excel and PowerPoint
• Plans and carries out responsibilities with minimal direction
  

Nice to have

• Experience entering copy into Content Management Systems a plus
• Prior Experience with Optimizely, Unbounce or similar A/B Testing platforms a plus
• Experience with ClickUp a plus

Benefits

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays