Performance Marketing Manager

Role Specifications:

• Analyses regional performance marketing channels such as email, paid search/social, making recommendations for optimization.

• Performs analysis and provides insights for paid channels to understand what marketing channels are the most effective.

• Supports testing and optimization of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.

• Tests, measures and optimizes different approaches to improve customer acquisition through paid campaigns.

• Works closely with marketing managers in multiple countries to gather market insights and come up with suggestions to improve paid campaigns performance.

• Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.

Skills Requirements:

• Successful track record to drive revenue, user acquisition, and brand awareness.
• Experience of managing Meta & Google search campaigns in multiple countries.
• Experience in building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive campaign ROI up.
• Prove track record of improving ROI and conversion rates Meta and Google Search, Performance Max campaigns.

Experience Requirements:

• Minimum 2 years of relevant experience in a Digital Marketing Manager.

Education Requirements:

Bachelors Degree

Location:

Remotely working Pakistan Standard time Full time (Monday to Friday)