Offer summary
Qualifications:
Strong analytical skills, Experience with web analytics, specifically Google Analytics, Deep understanding of CRO best practices.
Key responsabilities:
- Analyze user behavior and identify improvement opportunities through tools like Google Analytics
- Plan, execute, and analyze A/B and multivariate tests to optimize conversions on websites and landing pages
- Collaborate cross-functionally to implement data-driven changes enhancing digital campaigns' usability and effectiveness
- Monitor performance metrics, offer insights to improve customer journey and boost conversions
- Develop and maintain analysis dashboards to track conversion and engagement KPIs