Marketing Automation Manager

SHAZAM recognizes that community financial institutions build better communities, and this drives our passion to strengthen financial institutions. We are a trusted partner to our valued customers providing answers, choice, and innovation with an impeccable level of customer service – a level unmatched in the industry.

And here’s the best part - we’re a national company that offers a small-company feel, a cultural balance that’s hard to come by but very real at SHAZAM. Your growth and development are top priorities and you’ll be surrounded by talented individuals and postured to make a real difference in the company.  As a team member at SHAZAM, you’ll be an essential part of our mission as we work together strengthening community financial institutions.

This is a remote position.

What we’re looking for: 

SHAZAM is looking for a Marketing Automation Manager to join our marketing and communications team. In this role, you will be responsible for driving key performance metrics, including pipeline generation and funnel conversion rates to meeting and opportunity; as well as engagement driven by lower-funnel account-based marketing (ABM) campaigns. This individual collaborates with senior leadership to recommend tactical targets to achieve results.  

What you'll do: 

• Lead the development and execution of the demand generation strategy and ABM plans aligned to the goals of designated enterprise strategies. 
• Develop and implement personalized, targeted multi-channel campaigns ABM campaigns that support individual accounts throughout the mid and lower sales funnel.
• Drive continuous evolution of customer data strategy and operationalize to enable segmentation and personalization by leveraging data.  
• Ensure timely lead and contact follow-up and establish campaign feedback loop with Sales team members.  
• Collaborate with product and revenue leaders to define winning messaging and positioning for each business segment, including product launches.
• Recommend new and innovative marketing tactics, partnerships, and technologies to serve in attaining the strategic goals of the organization.
• Oversee the development and performance of plans and tactics that drive brand awareness, generate qualified leads and accelerate inbound requests, resulting in revenue. 
• Define metrics success and report to marketing and revenue leadership.
• Measure, forecast, analyze and report impact of demand generation tactics and provide data to leadership on the return of investment of individual marketing campaigns.

What you need:

• 3 years of marketing experience preferred.
• Deep understanding of digital marketing channels, including paid advertising, lifecycle marketing and social media.
• Experience operating in a lead generation and funnel management process, generating pipeline and revenue. 
• Experience building roadmaps to deliver new digital capabilities and launching impactful personalized marketing campaigns.
• Proficiency with marketing technologies including by not limited to Salesforce (including Account Engagement), cadence tools and auto-dialing platforms.
• Curiosity to innovate, test and make recommendations.

What’s in it for you:

• Supportive, collaborative, inclusive, and diverse workforce.
• Career learning, development, and growth opportunities.
• Culture of respect and dignity, teamwork, honesty, and integrity.
• Excellent benefits:
  1. Health, dental, and vision insurance
  2. 401(k) retirement plan with company match
  3. Flexible spending and health savings accounts
  4. Life insurance and short- and long-term disability provided at no cost
  5. Time away from work – PTO, VTO, paid parental leave, and company holidays
  6. Educational assistance
  7. Professional Certification Bonus program

Actual compensation is based on various factors, such as geographic location, experience, education, and/or skill level, and is finalized at the time of offer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visa Sponsorship: This position is not eligible for sponsorship for work authorization by ITS, Inc. Therefore, if you require sponsorship for work authorization now or in the future, we cannot consider your application at this time.