Senior SEO Specialist at How to Manage a Small Law Firm at How To MANAGE a Small Law Firm

Position: Senior SEO Specialist
Location: Remote, India
Hours: Monday to Friday, 1:00 PM to 10:00 PM IST
Job Type: Full-time, Permanent
Pay: ₹33,000.00 - 83,000.00 per month (compensation based on the local competitive market)

We are seeking a dynamic and results-driven Senior SEO Specialist to join our US-based company. This is a fun, remote job offering flexibility as long as the work gets done. We are looking for a creative individual who excels in SEO, analytics, and content optimization.

Full Job Description

Overview: This is a remote role for a Search Engine Optimization Specialist. As an SEO Specialist, you will be responsible for conducting keyword research, performing SEO audits, building links, analyzing web analytics, and implementing on-page SEO strategies. You will also collaborate with the team to optimize website content and improve search engine rankings.

Responsibilities:

• Conducting keyword research and competitor analysis.

• Performing technical SEO audits and fixing site issues.

• Optimizing on-page elements such as meta tags, headings, content, and images.

• Building and maintaining internal and external links.

• Creating and updating SEO reports and dashboards.

• Designing and executing SEO strategies to drive qualified organic traffic and improve search engine rankings.

• Keeping up to date with the latest SEO trends, algorithms, and best practices.

• Collaborating with content creators to optimize content for search engines.

• Monitoring and analyzing SEO performance metrics to identify areas for improvement.

Must Have:

• A proven track record of improving SEO performance.

• A solid understanding of SEO tools such as Google Analytics, Google Search Console, Semrush, Keyword Planner, and other SEO tools.

• A working knowledge of HTML, CSS, WordPress, and other site builders is a plus.

• Strong analytical and problem-solving skills.

• Excellent English speaking and writing skills.

• Attention to detail and the ability to meet objectives.

Education:

• Bachelor’s degree in a related field preferred.

Experience:

• At least 5 years of experience in search engine optimization or a closely related field.

• Deep understanding of search algorithms and ranking criteria.

• Proven ability to create and execute profitable organic traffic-driving SEO strategies resulting in improved site ranking.

• Experience in creating high-quality backlinks and link acquisition approaches.

• Proficiency in using SEMrush, Ahrefs, Moz, or similar tools for analyzing and tracking SEO performance.

• Excellent analytical skills for data interpretation, detecting trends, and evaluating the success of SEO efforts.

• Strong collaboration and communication skills with a team-oriented approach.

Preferred Experience:

• Total work: 7-10 years (Preferred).

• SEO tools: 5 years.

• Hands-on SEO experience on desktop, mobile, voice search, YouTube, App Store optimization, and UI & UX.

Basic Skills:

• SEO strategy, keyword research, sound writing skills, content optimization.

• Ability to implement on-page SEO elements, understanding of website analytics and how to use those insights to create actionable recommendations.

• Preparation of documents and reporting, proactive and team-driven.

• Ability to think creatively and drive an SEO campaign forward to manage client expectations.

• Ability to develop a strategic SEO plan identifying opportunities while also considering possible limitations in resources and technology obstacles.

• Needs minimal supervision and is a fast learner.

• Good knowledge of Word, Excel, and PowerPoint.

Content Responsibilities:

• Own the content strategy to increase qualified organic traffic aligned with business goals.

• Ideate and optimize SEO strategies based on industry trends, algorithm updates, primary business KPIs, and reported SEO KPIs.

• Execute SEO strategies and tactics with internal teams and vendors to achieve business objectives.

• Conduct extensive keyword research to discover and prioritize opportunities and integrate keywords efficiently.

• Use keyword research to influence external messaging and promotions and align on-site content with larger initiatives to achieve business objectives.

Technical Responsibilities:

• Implement and maintain on-site technical SEO. Address technical issues and stay up to date with the latest best practices.

• Establish and maintain a high-quality backlink profile for primary and sister domains.

Analytics Responsibilities:

• Continuously test content, layouts, products, and metadata to increase qualified organic traffic.

• Collect, analyze, and report on SEO and performance funnel KPIs daily, weekly, and monthly.

• Use reporting insights to refine priorities and strategies.

Expectations:

• Proven results generating high-quality and effective backlinks.

• In-depth understanding of how search engines crawl, render, index, and rank web pages.

• Proficiency in SEO-related XML, HTML, and CSS.

• Ability to utilize performance data to inform marketing communications and decisions.

• Full understanding of the performance funnel from click to conversion.

• Excellent communication skills with the ability to articulate findings concisely and actionable.

• Data-driven mindset with the confidence to present findings clearly and assertively.

What We Offer:

• Competitive salary based on the local market.

• Yearly bonus opportunities.

• A dynamic and supportive work environment.

• Opportunities for professional growth and development.

Join our team and be part of a company that values innovation, creativity, and teamwork. Apply now to take your SEO career to the next level!