Content Marketing Manager at How to Manage a Small Law Firm at How To MANAGE a Small Law Firm

Position: Content Marketing Manager
Location: Remote
Hours: Full-time, Flexible
Pay: ₹42,000.00 - 67,000.00 per month (India compensation is based upon the local competitive market.)

We are seeking a dynamic and detail-oriented Content Marketing Manager to join our team. This role will involve executing and supporting marketing communications, writing content, optimizing content, content marketing, and content strategy initiatives while collaborating closely with designers, editors, digital marketers, and other team members.

Responsibilities:

• Marketing Communications & Content Strategy:

• Execute and support marketing communications and content strategy initiatives.

• Work closely with designers, editors, digital marketers, and other team members.

• Content Creation & Management:

• Participate in daily operations of owned content marketing and communication channels across the brand portfolio.

• Optimize existing content - (We have ton of content! As a company we generate endless content opportunities.)

• Create concise and compelling content for a professional audience.

• Leverage core messaging to ideate, draft, proofread, and edit persuasive, on-brand copy for various mediums including:

• Collateral

• Website content (webpages, blog posts, landing pages)

• Email campaigns

• Event content

• Social media content

• Adapt writing to fit the audience and medium. Most importantly leverage existing content across our website and other marketing channels.

• Coordination & Collaboration:

• Coordinate content and collaborate across the global marketing team.

• Ensure all content is consistent across channels.

• Partner with internal subject matter experts ensuring collateral accuracy, particularly in terms of features and benefits.

• Performance Analysis:

• Collaborate on the collection, analyzing, and reporting of content performance data (KPIs) and analytics.

• Identify trends and make optimization recommendations.

• Stakeholder Management:

• Identify solutions to and execute on complex, detailed requests from internal stakeholders.

• Other duties as assigned.

Qualifications:

• Educational Background:

• Bachelor of Arts degree in Marketing, Communications, English, Journalism, or similar discipline preferred but not required.

• Professional Experience:

• 4+ years of full-time, professional work experience in copywriting, proofreading, and editing.

• Experience developing collateral, website content, emails, and social media posts.

• Sharp attention to detail, ensuring accuracy, consistency, and standardization across all content.

• Must be fluent in English.

• Skills & Competencies:

• Ability to write clear, concise, on-brand copy while telling a story that compels the reader to action.

• Effective listening, collaboration, and interpersonal skills.

• Ability to be flexible, work with ambiguity, use sound judgment, and act with confidence.

• Ability to take direction and metabolize edits for current and future content development.

• Self-starter and problem solver who understands how to prioritize projects and meet deadlines.

• Solid proficiency in MS Office.

• Strong project management and organizational skills.

• Ability to navigate multiple types of content within the internal creation/design/review/approval/translation workflow.

• Ability to contribute the best approach to different mediums.

• Preferred Experience:

• Writing for a legal or technical audience preferred but not required.

• Experience with generative AI preferred but not required (developing and editing AI-generated content to ensure accuracy and on-brand outputs, effective prompt engineering, and staying updated on the latest technology developments).

Candidates are required to submit samples of relevant work or a writing portfolio.

Join our team and contribute to creating impactful and compelling content that drives engagement and supports our brand’s growth. Apply now to take your content marketing career to the next level!