Paid Social Strategist

GrowthAssistant is looking for a Paid Social Strategist for our growth marketing team in the US. This teammate plays a pivotal role in executing and optimizing our paid social media campaigns across various platforms such as Facebook, Instagram, TikTok, and Pinterest. This position requires a blend of creativity, analytical prowess, and a keen understanding of digital trends to effectively reach and engage our target audience.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

The Benefits

The Role

• Full cycle of paid ads: strategizing, building ads, launching ads, monitoring KPIs/metrics, optimizing ads, analyzing ads performance data, and providing recommendations and insights to the client
• Support planning and execution across user acquisition channels, including Facebook/IG, TikTok, Pinterest, and more.
• Draw insights from data to guide your decisions on optimizations and spend allocation in paid media spend.
• Quality control to ensure standards are up to client expectations, naming conventions, ad copy, and deadlines.
• Ad loading - building out the ads properly, setting up the ads in the account, ad copy is aligned with the creatives
• Reporting/Trend Analysis - The client to provide metrics and templates.
• Generate and track UTMs across campaigns. 
• Continuously optimize ad performance based on real-time data, adjusting targeting, bidding, and creative elements for maximum effectiveness. 

The Requirements

• Proven experience in managing paid social campaigns
• Proficient in analytics and reporting tools, with the ability to derive insights from data
• Experience with Excel/Google Sheets (Pivot, VLookUp, etc.)
• Has an understanding of the following:
  • media metrics, formulas, and the ability to analyze data for insights
  • basic marketing concepts, such as calculating ROAS by formula or defining click-through rate
• Proactive, whatever-it-takes attitude and possess a solid grasp of digital marketing, enabling them to navigate the social ads manager platform efficiently with a keen eye for detail and the ability to extract meaningful insights from account data. 
• Proficiency in ads manager and social media platforms / advertising tools.
• Excellent communication and copywriting skills.
• Creative mindset with attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!