Job description

About Heroes

Heroes buys, operates, and scales baby and juvenile brands.

We are ambitious multi-brand developers combining operational excellence with customer-centricity to support parents and children through every milestone of their journey. Built by a team with a background in investment banking, venture capital, and D2C eCommerce, we have the right experience to nurture and grow brands and develop products that simplify, support, and enrich everyday family experiences.

At Heroes, we leave our egos behind, get our hands dirty, and push through obstacles to get things over the finish line. If this sounds like you, you should join us.

About the role

Heroes is seeking a dynamic and experienced Senior Amazon PPC Manager to oversee the strategic planning, execution, and optimization of Amazon PPC spend across our portfolio. As an integral part of our marketing team, the Senior Amazon PPC Manager will be responsible for driving the visibility of Heroes’ products and maximizing return on ad spend (ROAS) through effective PPC strategies. The successful candidate will lead a team of Amazon PPC Executives and play a pivotal role in shaping the success and growth of Heroes brands.

Responsibilities

Act as a key contributor to the overall success of Heroes brands by providing proactive suggestions, data-driven insights, and innovative recommendations.

Drive top-level strategy by collaborating with senior management to align PPC efforts with broader business objectives, ensuring that PPC campaigns play a pivotal role in the growth and market positioning of our brands.

Team Leadership: Lead and mentor a team of Amazon PPC Executives, providing guidance, training, and support to ensure the team delivers exceptional results and achieves performance targets.

Brand Integration and Onboarding: Assist in the seamless onboarding and integration of new brands, taking responsibility for the strategic planning and day-to-day management of PPC campaigns for new additions to our portfolio.

Strategic Campaign Management: Develop and execute comprehensive Amazon PPC strategies, focusing on campaign implementation, keyword ranking, and continuous optimization to ensure our products appear prominently for relevant searches.

Advanced Keyword Research: Conduct thorough keyword research to identify high-performing keywords and optimize campaigns based on data-driven insights. Stay updated with market trends and adjust strategies accordingly.

Performance Monitoring and Analysis: Monitor campaign performance, analyze keyword trends, and evaluate ranking strategies to drive continuous improvement. Proactively identify areas for growth and implement targeted optimizations.

Cross-Functional Collaboration: Collaborate with the brand management team to align PPC strategies with overall brand objectives. Work closely with internal teams to enhance efficiency and stability across multiple markets and brands.

Reporting and Analysis: Generate detailed and insightful reports on key performance metrics, providing actionable recommendations to enhance campaign effectiveness and ROAS.

Innovation and Experimentation: Stay ahead of Amazon advertising trends and developments. Drive innovation by testing new features and strategies within the Amazon ecosystem to optimize campaign performance.

About you

Proven Expertise: Extensive experience in managing Amazon PPC campaigns, demonstrating a track record of driving stable and consistent performance for multiple brands and product lines.

Analytical Skills: Highly proficient in data analysis, with strong numeracy skills. Ability to make informed, data-driven decisions and optimize campaigns based on performance metrics.

Adaptability: Ability to quickly adapt to new technologies, tools, and advertising features to stay ahead of the curve and maintain a competitive edge.

Leadership and Interpersonal Skills: Strong leadership skills with the ability to motivate and guide a team. Excellent interpersonal skills, enabling effective collaboration with cross-functional teams and stakeholders.