Google Ads Manager

This is a remote position.

We are seeking a skilled and experienced Google Ads Manager to join our dynamic digital marketing team. As a Google Ads Manager, you will be responsible for creating, optimizing, and managing Google Ads campaigns to drive targeted traffic, increase brand visibility, and achieve client-specific marketing goals. The ideal candidate possesses a deep understanding of Google Ads, digital advertising trends, and data analysis, coupled with the ability to develop and execute effective advertising strategies.

Job Responsibilities

Campaign Strategy and Planning:

• Collaborate with clients and internal teams to understand business goals and objectives.
  
• Develop comprehensive Google Ads strategies tailored to client needs.
  
• Conduct keyword research, competitor analysis, and audience segmentation to inform campaign planning.
  

Campaign Setup and Management:

• Create and set up Google Ads campaigns, ad groups, and ad extensions.
  
• Write compelling ad copy and design ad creatives that align with campaign goals.
  
• Monitor and adjust campaign budgets, bid strategies, and targeting options for optimal performance.
  

Keyword Management:

• Continuously refine and expand keyword lists to improve campaign relevance.
  
• Employ negative keywords to filter out irrelevant traffic and reduce ad spend.
  

Ad Performance Optimization:

• Conduct A/B testing of ad elements to improve click-through rates (CTR) and conversion rates.
  
• Implement ad schedule adjustments, device targeting, and location targeting to maximize results.
  
• Regularly review and optimize landing pages for better ad quality scores.
  

Budget Management:

• Monitor daily, weekly, and monthly ad spend to ensure adherence to budget constraints.
  
• Adjust bidding strategies and allocation of funds to prioritize high-performing campaigns.
  

Analytics and Reporting:

• Generate and deliver regular reports on campaign performance, including key metrics such as impressions, clicks, conversions, and ROI.
  
• Provide insights and recommendations based on data analysis to improve campaign performance.
  

Client Communication:

• Maintain open and clear communication with clients to provide updates, answer queries, and address concerns.
  
• Collaborate with clients to align campaign strategies with their evolving business goals.
  

Stay Informed on Industry Trends:

• Keep abreast of industry trends, Google Ads updates, and best practices.
  
• Continuously seek opportunities for innovation and optimization.
  

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
  
• Google Ads certifications are highly desirable.
  
• Proven 5+ years experience in managing Google Ads campaigns, preferably within a digital marketing agency.
  
• Strong analytical skills and proficiency in data analysis tools.
  
• Excellent written and verbal communication skills.
  
• Ability to work independently and as part of a team.
  

Knowledge of other digital marketing channels (e.g., SEO, social media advertising) is a plus.

Benefits

Leading by #PuttingPeopleFirst, Phoenix Support Services is the in-house support center of Advanced Digital Media Services, a full-service digital marketing company in Florida and Colorado, United States. Located in the Philippines, we engage and delight our customers through years of industry expertise.

You can learn about the company we support by searching for Advanced Digital Media Services.

Must Answer:

• How do you keep yourself updated with the latest news and updates in the digital marketing industry?
  
• What is the largest size team you have worked with?
  
• What is your expected staring salary?
  

NOTE: Answer these questions separately at the beginning of your application letter along with your preferred salary range.'