Senior Marketing Manager

About Company:

Gevme is a fast-growing company based in Singapore providing a virtual & hybrid event platform for building unique experiences. It is used by event professionals worldwide to build, operate and monetise events for some of the biggest brands. 

The flexibility of the platform provides them with limitless possibilities to turn any event idea into reality. Gevme has powered hundreds of thousands of events around the world for clients like Facebook, Netflix, Starbucks, the Singapore Government, Forbes and MasterCard.

We are a product company with a strong engineering and family culture; we are always looking for new ways to empower event professionals through technology and data. We’re on a mission to groom the next generation of event technology thought leaders as we grow.

Overview

We are looking for a Marketing Manager to join our team. The ideal candidate is a marketing generalist with experience in the B2B space. You will be responsible for generating inbound leads through content marketing and event marketing campaigns. You will also be generating awareness for Gevme through PR activities and partnerships. 

Join us if you want to become part of a vibrant and fast moving ​product company ​that's on a mission to connect people around the world through events.

Responsibilities:

• Develop and execute a comprehensive marketing strategy that aligns with the company's objectives, including both short-term and long-term goals.
  

• Own end-to-end campaign execution. You’ll build, execute and scale marketing campaigns from concept to completion.
  

• Plan, coordinate, and promote our own events, ensuring they are highly successful and deliver exceptional experiences for our clients.
  

• Work with sales to develop regional programs and integrated campaigns to help achieve lead targets and revenue goals.
  

• Drive digital marketing efforts, including SEO, content marketing, email marketing, social media, and online advertising.
  

• Drive awareness for the brand by running PR activities, sourcing speaking opportunities and developing key partnerships.
  

• Develop our content strategy by generating new ideas for content and events with industry leaders, our customers, and our team.
  

• Set up and manage marketing analytics to report on campaigns' performance.
  

• Work closely with cross-functional teams, including Sales, Product Development, and Customer Support, to align marketing efforts with company objectives.
  

Requirements

• 4+ years of experience in B2B marketing
  

• Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
  

• Experience managing a marketing team 
  

• Proven experience working with sales teams and supporting programs to drive awareness and sales
  

• Proficiency in reporting on campaigns and utilizing data to gauge effectiveness of content. Experience with marketing automation tools and CRMs
  

• Excellent communication skills
  

• Basic-intermediate knowledge of SEO
  

• Strong project management skills and the ability to prioritize and meet deadlines
  

• Proficiency in data analysis and metrics-driven marketing
  

• Ability to travel and participate in events as required
  

• Interest in the event industry is a plus