Offer summary
Qualifications:
At least 2 years of experience in media buying, media advertising, and planning, In-depth knowledge of media outlets, advertising rates, and industry trends, Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables, Bachelor's degree in Marketing, Advertising, Communications, or related field preferred.
Key responsabilities:
- Identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space, and airtime
- Optimize plans and budgets, experiment with new platforms
- Ensure ads are creative and displayed appropriately
- Monitor costs, return on investment, report to clients