Senior Paid Media Specialist

Step into the world of Modak, where fintech meets fun and kids are empowered to conquer the world of finance like never before!

Located at the heart of innovation in the US, Modak isn't just a platform—it's a movement. We're on a mission to redefine financial education for kids, blending the latest in fintech wizardry with the excitement of gamification and the warmth of community spirit. 🚀

Imagine a world where every child is equipped with the tools and knowledge to navigate the complexities of money with ease and confidence. That's our vision, and we're making it a reality with our cutting-edge Visa debit card, interactive fintech app, and a treasure trove of educational resources designed to make learning about money management as thrilling as a rollercoaster ride.

And for parents, Modak is the ultimate peace of mind. With our platform, you can effortlessly oversee your child's financial journey, assign chores, send allowances, and so much more—all while fostering a healthy relationship with money that lasts a lifetime.

But what truly sets us apart? It's our unwavering commitment to excellence and innovation. Despite the challenges of the market, Modak has secured an impressive $19 million USD in funding, thanks to the backing of industry giants like Notable Capital, Nazca, Monashees, One VC, Maya Capital, and a league of 30+ visionary angel investors and venture capitalists across the globe.

Join us at Modak and be part of the revolution! Together, let's empower the next generation to soar to new heights of financial literacy, independence, and success.

As a key member of our team, your primary responsibility will be driving paid user acquisition but you will be part of driving our entire growth strategy: Identifying, prioritising and executing growth hacks and experiments.

Working within a tight-knit and dynamic team, you'll have the opportunity to explore innovative ideas and undertake exciting projects. We highly value a mindset geared towards growth and offer significant autonomy in shaping your role and initiatives. Our overarching objective is to craft forward-looking strategies with the agility and spirit of a startup. By contributing to Modak's user expansion efforts, you'll witness firsthand the tangible effects of your contributions while furthering our mission of empowering teens to reach their full potential.

If you're keen to jump in, experiment, and expand your horizons, we're looking forward to hearing from you.

Your Mission at Modak:

• You will own the implementation of our paid marketing strategies

• Plan, test, and implement new acquisition funnels

• Manage, optimize & maximize the company's ROI across channels

• Craft landing pages and lead generating forms for our content to be distributed through relevant paid programs

• Conduct in-depth keyword and website research, ad grouping and audience targeting

• Work in collaboration with the design and marketing teams to uphold a unified brand voice and message across all paid programs.

• Explore and prioritize new opportunities and strategies for Modak that will assist with scaling our mobile acquisition and growth efforts sustainably

• Monitor performance metrics and budget tracking while ensuring findings are shared and coordinated into the team's workflow

• Working closely with marketing analytics, you will use historical data, industry benchmarks, and past experience to develop models and provide performance projections to key collaborators

This might be for you if...

• At least 3 years strong tactical executional experience with all paid media channels. Proven track record and comprehension of performance metrics including ROI, on-site conversions, cost and click performance, impressions/total reach, website traffic, etc.
• Strong understanding of the mobile app ecosystem
• Experience in running these channels: Google App Campaigns, Facebook App Campaigns.
• Being data-savvy, with a good grasp of mobile user behavior and analytics, and able to implement campaigns based on performance data in a user-friendly manner.
• Knowledge of A/B testing and reporting
• Ability to work autonomously with strong organizational and collaborative skills
• An interest in environments that require a lot of context switching and managing multiple priorities