Job description

***LOOKING FOR FILIPINOS OR PHILIPPINES-BASED CANDIDATES***

We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

Position: Growth Marketing Manager (Full-time)

Salary: 1,800 to 2,100 USD/month

Working Hours: Monday - Friday, 9 AM - 5 PM (EST)

Holidays: PH Holidays

About the company:

Our company blends top-tier quality with innovation to deliver the purest products on the market. Our broad-spectrum extracts undergo rigorous testing by independent, third-party labs to ensure the highest standards. We are dedicated to offering the best, supported by our user-friendly service, free shipping, satisfaction guarantees, and US-based customer support.

About the role:

We are seeking a dynamic and experienced Growth Marketing Manager to drive growth strategies for two health and wellness brands, acting as an internal advocate for those brands. One brand is well-established with steady revenue but requires innovative strategies to ignite growth, while the other is a new brand needing strategic guidance to ensure its forward momentum. The ideal candidate will have 7-10 years of experience managing multiple brands and be capable of executing core marketing activities independently.

Responsibilities:

Work with VP of Marketing and partners to evolve the direction of branding.
Work closely with the Director of Marketing to ensure that the brand vision, voice, tone, and image are consistently applied in all channels.
Checking and approving creative/production materials, copy, layouts and production
Work with SEO vendor(s) to ensure goals, strategy, and tactics align to overall brand goals and that those tactics are executed in a timely & efficient manner.
Experiment with a mix of organic and paid acquisition channels, including content creation, content curation, PPC, social media, and lead generation.
Create and maintain a strategy and editorial calendar for both brands.
Own organic social calendar and manage execution.
Work with stakeholders and vendors to leverage paid channels to create high campaigns generating positive ROAS.
Provide regular reporting on marketing channels on a daily, weekly, monthly, and quarterly basis.
Work with the affiliate & partnerships team to identify opportunities in influencer and traditional affiliate channels as well as potential off-site opportunities.
Perform A/B and other testing in relevant marketing channels for continual improvement.
Craft and implement growth strategies tailored to each brand’s unique market position.
Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements

7-10 years of experience in omni-channel marketing, with a proven track record successfully growing a brand.

Understanding on how to gain internal buy-in for project needs
Demonstrable experience in devising and leading cross-channel marketing campaigns that drive sales
Solid knowledge of website analytics tools (e.g., Google Analytics, TripleWhale).
Must have extremely strong strategic, analytical, and interpersonal communication skills.
Ability to find actionable insights from data, turning them into tasks for execution.
A strong understanding of the sales funnel and understanding the levers to pull customers through.
An understanding of graphic design best practices
Highly organized, detail-oriented, and able to manage multiple tasks effectively.
Self-motivated and able to work both independently and as part of a team
BSc/MSc degree in Marketing or a related field or an additional 4 years of proven experience.

Required profile