Business Development Representative - France *Must be French speaker*

Proactis is a leading Source-to-Pay software solution provider for mid-market organisations across a range of service-led industries.

Proactis’ end-to-end modular platform enables customers to control spend and manage supply-chain risk; improve compliance and governance of their purchasing activities; reduce the cost of goods and services; and deliver efficiencies, all through process digitisation and automation.

Remote/Hybrid Role. Must be native French speaker and fluent in English 

This role works within the Demand Generation Centre of Excellence (CoE) and is supported by the other CoEs. The primary goal of this role is to positively impact sales pipeline by prospecting, identifying, and generating Sales Accepted Leads (SALs) to help build a strong pipeline of opportunities for all solution areas across the assigned target market(s). These SALs must be qualified to the agreed standard.

This will be achieved through a mixture of outbound and inbound SAL generation and nurturing, with most time spent talking to prospects on the telephone, with supporting engagement via email and LinkedIn. Additionally, you will attend exhibitions and seminars to network with senior finance/procurement professionals and increase awareness of our offering.

Key Accountabilities/BAU Objectives:

• Proactively plan out each week with lead generation activity that is aligned to the pipeline needs, taking a consultative, solution selling approach with key decision makers – establishing trusted relationships to determine their needs and understand their requirements. This will include:
  • Managing hot leads (i.e. responding to inbound enquiries via email, telephone and the website).
  • Following up on warm leads (engagements from marketing activity(e.g., webinars, exhibitions, seminars, and downloads, paid digital etc
  • Cold outreach using tools such as LinkedIn Sales Navigator
  • Nurturing existing leads that are not ‘sales-ready’.

• Representation at online/physical events – interacting with delegates to generate new leads and to raise the profile and awareness of the Proactis offering/brand.
• Salesforce management
• Providing Field Marketing Managers and the CoEs with feedback on market/industry insights and lead quality to help drive improved campaigns.
• Liaising with Marketing and Sales colleagues on planning, lead quality, SAL progress and pipeline impact – for self and other BDEs.

Professional Skills / Qualifications / Experience

• Native French speaker and fluent in English 
• Minimum 3 years’ experience in a similar role  
• Highly motivated and results driven, able to work to deadlines, prioritise and manage time effectively, and manage stakeholder expectations.
• A track record of building measurable B2B programmes and marketing communication efforts that deliver against bold business goals  
• Collaborative team player
• Sound understanding of on and offline marketing channels     
• Confident and self-starting, with the ability to work on own initiative, with a proactive 'can-do' attitude.
• Confident stakeholder management skills with a natural ability to influence across all levels.    Creative and able to think outside of the box – constantly striving to improve.
• Excellent written and verbal communication skills    Strong attention to detail
• Experience of marketing tools e.g. Salesforce, Pardot, GoToWebinar