SEO Specialist - 20221991686

Overview of the position

The SEO Specialist is responsible for optimizing digital content to improve search engine visibility and drive organic traffic. Key responsibilities include keyword research, content optimization based on SERP analysis, backlink strategy implementation, and performance tracking using tools like Google Analytics. This role collaborates closely with content creators and digital marketers to achieve SEO goals and enhance the company's online presence.

Specific Duties and Responsibilities:

• Keyword research
• Google page one heading analysis
• Competitor content audits or content gap analysis
• Building content calendars
• Developing content outlines or briefs based on Google Page One SERP analysis
• Optimization of web pages and blog posts
• On-page SEO
• Backlink audits
• Keyword performance tracking
• Ranking and organic traffic reporting
• Other related duties as requested

Requirements

• 3+ years of experience in SEO, Digital Marketing, or related field
• Proven experience planning and implementing backlink campaigns
• Working knowledge of Google Analytics and backlink tools
• Strong analytical, communication, and problem-solving skills