Marketing Director

Do you love launching new products and impacting their scaling? What about Art SaaS? Our product team is looking for an experienced and technical Marketing Director who would apply best practices in B2B and B2C and wants to evolve using a cross-disciplinary approach.

Product:

The platform for managing the works of Ukrainian artists, we plan to push to the global market as well. The platform has galleries and selected images from different sites. The mission is to digitize Ukrainian and world art in extraordinary quality.

Progressive team:

We gathered a team of talented and ambitious Ukrainian specialists. The team includes a CEO, CTO, Project Manager, Full-Stack, Front-end and Back-end.

Together we will:

• Build an effective Marketing Strategy;
• Develop, execute and optimize Ad campaigns on Social Media: lead generation, brand awareness and lead nurturing;
• Conduct market and niche analysis, and test hypothesis;
• Analyze the offer, competitors, product advantages;
• Experiment with new approaches;
• Control the budget and adjust expenses to get the best ROI;
• Track KPIs to assess performance and identify weaknesses;
• Grow together with the product.

Requirements

What you will need:

• Fluent written and spoken English;
• Demonstrable experience as a Marketing Manager, Head of Marketing or VP Marketing (4+ years);
• Experience in marketing of a technical product;
• Experience with US, EU markets;
• Experience in both B2B (important!) and B2C segments;
• Experience of team management;
• Passion for IT;
• Knowledge and experience with web analytics tools (Google Analytics, WebTrends, Google Tag Manager);
• Experience with PPC;
• Strong analytical skills;
• Creativity and attention to detail;
• Enthusiasm and leadership.

Would be a plus:

• Passion for art;
• Work experience in a digital agency;
• Experience with data analysis and reporting;
• Knowledge of SEO and digital marketing concepts;
• Experience with various platforms (Google AdWords, Bing, Facebook, LinkedIn, Twitter, etc.);
• Understanding of HTML and XML;
• In-depth knowledge of MS Office (specifically Excel);
• Excellent organizational skills;
• Analytical thinking and good knowledge of Mathematics.

Benefits

We offer:

• Fully remote;
• Compensation in USD;
• Direct impact on the voice of the project;
• Adequate, friendly management and no bureaucracy;
• Plenty of interesting talks and communication with the team.