Digital Marketing Conversion Tracking Specialist

We are looking for a skilled Conversion Tracking Specialist to join our team on a part-time basis, with the potential to transition to full-time for candidates with prior Google or Meta experience. This role involves setting up and managing conversion tracking for Google and Meta ads, implementing and maintaining Google Tag Manager, tracking key metrics, and generating detailed reports. Familiarity with reporting tools such as Triple Whale is essential.

Key Responsibilities:

• Conversion Tracking Setup:
  • Configure and manage conversion tracking for Google Ads and Meta (Facebook/Instagram) Ads.
  • Ensure accurate tracking of key performance indicators (KPIs) and conversions across various campaigns.
• Tag Manager Implementation:
  • Set up and maintain Google Tag Manager for tracking metrics and events.
  • Ensure tags are firing correctly and data is being captured accurately.
• Tracking and Reporting:
  • Monitor and analyze tracking data to provide actionable insights.
  • Generate and maintain reports using tools like Triple Whale.
  • Regularly review and optimize tracking setups to ensure accuracy and efficiency.
• Additional Responsibilities:
  • Stay updated with the latest trends and updates in tracking technologies and platforms.
  • Troubleshoot and resolve any tracking or reporting issues that arise.

Qualifications:

• Proven experience in setting up and managing conversion tracking for Google and Meta ads.
• Proficiency with Google Tag Manager and tracking metrics.
• Strong analytical skills and experience with reporting tools such as Triple Whale.
• Excellent attention to detail and problem-solving abilities.
• Good communication skills and the ability to work independently.

Preferred Qualifications:

• Prior experience with Google and Meta advertising platforms.
• Ability to interpret complex data and generate actionable insights.
• Knowledge of additional tracking and analytics tools.