Match score not available

Unlock Premium Benefits Today!
🚀 Elevate your career with priority access.
Stand out to top recruiters with Jobgether Priority Access:
  • ✅ Top Match: We help you identify job offers where you're a perfect fit.
  • ✅ Exclusive Referral Service: Connect directly with recruiters as a Jobgether Certified Premium User.
  • ✅ Personalized Feedback: Receive feedback and expert guidance on applications, and have your profile manually reviewed.

Start Your Free Trial Now!

Start my free trial

Regional Marketing Lead - APAC

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
APAC

Offer summary

Qualifications:

Degree in business or marketing, 7+ years experience in marketing. Strong regional knowledge and experience, proficiency in Japanese and Korean preferred..

Key responsabilities:

  • Execute regional marketing strategy, collaborate for brand marketing programs, identify growth opportunities, manage agency relationships, support sales enablement activities, oversee regional marketing operations.
Project Management Institute logo
Project Management Institute
201 - 500 Employees
About Project Management Institute
Project Management Institute is the world's leading for-purpose professional membership organization for the project, program and portfolio management profession. Founded in 1969, PMI delivers value for more than 2.9 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research. PMI advances careers, improves organizational success and further matures the profession of project management through its globally recognized standards, certifications, resources, tools academic research, publications, professional development courses, and networking opportunities. As part of the PMI family, ProjectManagement.com is PMI's home for online community delivering more resources, better tools, larger networks and broader perspectives.
See more Project Management Institute offers

Job description

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?


Make an impact. Join PMI.


How will you make a difference to PMI?


PMI is looking for an experienced marketing professional who is responsible for strategically executing the regional marketing strategy and plan. The Regional Marketing Lead APAC will be accountable for executing performance marketing campaigns in APAC and working with a larger central team to ensure region representation in larger marketing initiatives. They will provide a consistent approach, for improved brand impact and efficiency, to realize PMI ambition and regional growth plans. Collaborating with regional and country business teams and marketing teams integrates activities to generate profitable B2C sales and volume growth in products and experiences and build strong customer relationships.


What You’ll Bring To The Role


  • Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions. Working collaboratively with Brand Marketing to activate programs in the region.
  • Identifies regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance. Adopting a growth mindset for continual improvement of campaigns to drive performance marketing, working closely with the Growth Marketing Manager
  • Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement, and support for new sales pipeline growth with the sales teams.
  • Managing direct agency relationships as applicable in the design and implementation of campaigns localized to regions.
  • Serve as the central point of contact for regional marketing for assigned region, and escalation for the region, to the Regional MD. Supporting the regional business team to customize assets to reflect the local market.
  • Provide line management support Regional Marketing for the assigned region, coaching, developing, guiding, and being a point of escalation.
  • Define the activities that are locally meaningful, establish awareness of PMI, and focus on lead generation. Contribute to the identification of priorities across regions that positively impact PMI.
  • Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals and objectives; recommend adjustments. Provide proactive data analysis for regional recommendations on trends and future opportunities. Working with the Growth Marketing lead and PMI analytics team.
  • Establish regional marketing operational processes to migrate from ‘growth’ to ‘in life’ approaches aligned to outcome-focused metrics, including field marketing support setup and team coordination.
  • Develop and maintain detailed knowledge of PMI strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts and team capabilities.
  • Work closely with events team to support event marketing, collateral development, drive footfall and ensure representation of the brand as per guidelines at high value events in the region.

  • Role Qualifications


    • Degree in business, marketing, or another field relevant to this role; advanced degree preferred.
    • Minimum of 7 years of marketing experience; regional or global experience required.
    • Essential: Proven Regional Knowledge, executing marketing campaigns across key countries in the region including Singapore, Australia, Japan, South Korea, and Indonesia. Plus, South Asia including India and Pakistan. Experience working in a sales environment in a growing global organization or similar product environment.
    • Experience providing strategic direction to vendors as well as effective vendor management.
    • Experience and knowledge of performance marketing especially in the APAC region
    • Knowledge of media planning, buying, optimization of campaigns to drive better performance.
    • Experience of analyzing data that represents marketing performance for sales.
    • Proficiency in languages- Japanese, Korean is preferred.

    What You Can Expect From Us

    We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.


    Join Us And You’ll Get

    • an excellent total package, with compensation and benefits based upon your geographic location.
    • skill development opportunities, to help you grow now and into the future.
    • access to a global network, to enrich your professional experience.
    • flexible options to help balance work time and your time
    • award and bonus opportunities.

    The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience.


    Let’s help make the world work better for everyone. Apply today!

    Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law. As a government contractor, Company Name is subject to Executive Order 11246, the Rehabilitation Act of 1973 (Section 503), and the Vietnam Era Veterans Readjustment Act of 1974 (VEVRAA), all as amended, which require government contractors to ensure nondiscrimination in employment and to take affirmative action to employ and advance in employment qualified persons without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.

    Apply Now

    • Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Data AnalysisVendor ManagementMedia PlanningMarketing Performance Measurement And ManagementSales Enablement

    Other Skills

    • Strategic Thinking
    • Communication
    • Leadership
    • Management
    • Collaboration
    Are you interested?

    Marketing Director Related jobs

    See more Marketing Director jobs
    Sign in or sign up with Google or LinkedIn