Offer summary

Bachelors/College degree, 1+ year experience in product marketing, Strong analytical and critical-thinking skills, Excellent communication skills.

Define product positioning and messaging

Plan product launch and marketing strategies

Conduct market research and competitor analysis

Create and manage content for various channels

Monitor product performance and generate reports

Job description

Key Responsibilities:

Work closely with the Product Marketing Manager to define product positioning and messaging based on market requirements to drive adoption and retention
Plan the launch of the product and manage its cross-functional execution
Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.) and product roadmap and track its status, ensuring that these are carried out efficiently
Conduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor information to identify opportunities and threats and help us direct our future business and marketing plans
Help in creating, copywriting, and managing content for various channels and platforms including but not limited to website, LinkedIn, social media, newsletters, and other marketing collaterals to push the sales of the product
Monitor and analyze product performance and usage, and generate accurate reports and win/loss analysis based on consolidated data

Qualifications:

Candidate must possess at least a Bachelors/College degree
With at least 1 year work experience in product marketing, especially in the areas of product content and market research and analysis. Fresh graduates with marketing experience are welcome to apply.
Good working knowledge of MS Office and Google Workspace (Google Docs, etc.)
Strong analytical and critical-thinking skills has the ability to analyze large data
Knowledgeable in using various research tools and data collection methods
Must have a global perspective and be able to work in a cross-cultural environment
Able to work under pressure in a fast-moving and high-growth environment
Methodical, meticulous, and well-organized
Self-driven, high initiative, and results-oriented
Excellent written and verbal communication and presentation skills

For regular position, full-time employment. For a temporary work-from-home set-up until further notice. Work equipment will be provided.

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