Product Marketing Manager
Experience : 3-7 years
Location: Remote
CTC: Upto 18 LPA
Minimum Qualifications
· 3+ years of proven experience in product marketing/content writing
· Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
· Background in copywriting is a must
· Familiar with product marketing tactics (e.g. integrated marketing campaigns)
· Working knowledge of web analytics tools (Google Analytics, WebTrends)
· Ability to collaborate with copywriters and visual designers
· Ability to collect and interpret feedback
Roles & Responsibilities
· Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
· Content Development – Conceptualize and craft educational product and solution content for a variety of platforms
· Translate technical details into benefits for the user
· Follow and analyze market trends to position products
· Develop product marketing strategies (pricing, advertising, product launching)
· Test marketing product features, releases and ad copy
· Evaluate projects using relevant KPIs and feedback from existing and prospective customers
· Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
· Evangelism – Serve as a company spokesperson and go-to product expert
