Experience: 3-7 years
Location: Remote
CTC: Upto 15 LPA
Minimum Qualifications
1. Bachelor's degree in Marketing, Communications, Journalism, or a related field (is a plus)
2. 4+ years of proven work experience as a Marketing Content Writer or similar role, with a portfolio of published writing samples.
3. Excellent written and verbal communication skills, with a strong command of grammar, syntax, and style.
4. Demonstrated understanding of marketing principles and the ability to tailor content to different stages of the buyer's journey.
5. Proficiency in SEO and keyword research tools to optimize content for search engines.
6. Familiarity with content management systems (CMS)
7. Ability to conduct thorough research on various topics and translate complex information into compelling, accessible content.
8. Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
9. Attention to detail and commitment to delivering high-quality, error-free content.
10. Creative thinking and the ability to generate innovative content ideas that align with brand objectives.
11. Familiarity with digital marketing channels and social media platforms.
12. Experience in B2B content
13. Background of working in analyst firms or HR Tech Industry is a plus
Roles & Responsibilities
1. Write clear, concise, and compelling marketing content, including but not limited to website copy, blog articles, social media posts, email campaigns, video scripts, case studies, white papers, and product descriptions.
2. Conduct thorough research to gather information on industry trends, competitors, and target audience preferences to inform content creation.
3. Collaborate with content marketing managers, designers, and subject matter experts to gather input, review content briefs, and ensure content aligns with brand guidelines and messaging.
4. Optimize content for search engines (SEO) to increase organic visibility and drive traffic to our digital platforms.
5. Proofread and edit content for accuracy, grammar, and consistency, ensuring it meets high editorial standards.
6. Stay up to date with emerging marketing and content trends, techniques, and best practices, and apply them to enhance content quality and effectiveness.
7. Collaborate with cross-functional teams to support various marketing initiatives, such as product launches, promotions, and lead generation campaigns.
8. Maintain brand voice and tone consistency across all channels and ensure content is tailored to specific audience segments.
9. Manage multiple projects simultaneously and adhere to deadlines, ensuring timely delivery of high-quality content.
