Strategist Role

Strategist Key Responsibilities

Mission / Vision for this role:

As a Strategist, your main responsibility will be to manage the performance of clients. In this role, you will collaborate closely with Sales Development Representatives (SDRs) assigned to your client accounts. Your role will involve providing them with strategic guidance and support, ensuring the success and growth of each account you oversee. Additionally, you will be the face of the company to our clients, dedicated to forging and nurturing exceptional relationships.

Key Responsibilities 

1. Build deep, lasting client relationships

• Act as the primary point of contact for all client communication, ensuring a high level of responsiveness.
• Keep clients engaged by leading bi-weekly check-ins to provide updates on performance, gather feedback, find ways to improve, and brainstorm new growth strategies.
• Drive client satisfaction by understanding their business intimately and ensuring their lead gen expectations are met.
• Retain clients by seeing to timely delivery of services and proactively identifying issues before they escalate.

2. Develop cold email strategies that produce excellent results

• Build audience: Understand the target audience in-depth and segment them effectively to ensure the right message reaches the right person.
• Craft message: Uncover the audience's pain points to present the most relevant offer and determine the best CTA to drive desired outcomes.
• Write copy: Create compelling and concise email copy that not only captures attention but also encourages action.
• Follow industry standards for email best practices. Ensure emails are crafted to meet inboxing criteria, minimizing bounce rates and avoiding spam filters.

3. Continually optimize campaigns for lasting performance

• Monitor Performance: Regularly review campaign analytics to ensure optimal deliverability and engagement. A/B test: Continuously test variations of email copy (subject lines, body content, CTAs) to determine what resonates best with the target audience.
• Refine audience: Analyze campaign responses to refine audience segments for better targeting in subsequent campaigns.
• Generate new strategies: Use insights from current campaigns to design new strategies, ensuring campaigns remain fresh and effective.

What makes you a fit

• Efficient. Produce significant output with minimal wasted effort.
• Great Work Ethic. Have a track record of working hard.
• Adaptable. Adjust quickly to changing priorities and conditions, cope with complexity.
• Follow-through. Live up to verbal and written agreements, regardless of personal cost.
• Proactive. Act without being told what to do. Bring new ideas to the company.
• Honest and Integrity. Earn trust and maintain confidence. Speak plainly and truthfully.
• Coachability. Want to learn, and openly accept feedback.
• Generous. Don't lose sight of the big picture, and are willing to be the first to give.

Bonus If You

• Are already an expert in Apollo, Smartlead, and other sales automation tools.
• Have worked in an Outbound Agency.
• Have wide-ranging B2B experience, so you can relate with people in many industries.
• Have worked in an organization that operates with EOS framework.