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Salesforce Marketing Cloud Specialist

EXTRA HOLIDAYS - EXTRA PARENTAL LEAVE

Remote:

Full Remote

Contract:

Full time

Work from:

Anywhere

Offer summary

Qualifications:

Bachelor's degree in Marketing or related field, X years of experience in SFMC Administrator role, Expertise in Journey Builder, Email Studio, etc., Proficient in email marketing best practices.

Key responsabilities:

Administer and maintain SFMC platform
Collaborate with Marketing for effective campaigns
Develop and deploy email campaigns
Utilize automation to streamline processes
Optimize campaigns through data analysis

Global Rabbits Startup https://www.globalrabbits.com/

11 - 50 Employees

See more Global Rabbits offers

Job description

Your missions

This is a remote position.

We are seeking a talented Salesforce Marketing Cloud (SFMC) Administrator to join our team! As a vital member of our workforce, you will play a crucial role in implementing ongoing and new initiatives for our organization. If you possess a passion for continuous learning, strategic thinking, innovation, and teamwork, we invite you to apply for this exciting opportunity.

Administer and maintain Salesforce Marketing Cloud (SFMC) platform to ensure optimal performance and functionality.
Collaborate with cross-functional teams, particularly Marketing, to understand business requirements and translate them into effective marketing campaigns within SFMC.
Develop and deploy email marketing campaigns, including creating email templates, segmenting audiences, and scheduling sends.
Utilize SFMC's automation capabilities to streamline marketing processes and workflows.
Optimize campaigns through A/B testing, analyzing campaign performance metrics, and making data-driven recommendations for improvement.
Enhance data sets and implement personalization strategies to deliver targeted and relevant content to customers.
Monitor deliverability and inbox placement rates, troubleshoot issues, and implement best practices to maximize email deliverability.
Stay up-to-date with SFMC updates, new features, and industry trends to continuously improve marketing strategies and processes.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience (X years) as a Salesforce Marketing Cloud (SFMC) Administrator or similar role.
Expertise in administering and configuring SFMC, including Journey Builder, Email Studio, Automation Studio, and Contact Builder.
Strong understanding of email marketing best practices, CAN-SPAM regulations, and email deliverability.
Experience in developing and deploying email marketing campaigns, including audience segmentation and personalization.
Proficiency in data analysis and interpretation to drive marketing decisions and optimizations.
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
Salesforce Marketing Cloud certifications (e.g., Email Specialist, Administrator) preferred.
Knowledge of HTML/CSS for email template customization is a plus.
Proficient in English.