Do you love creating cohesive social media posts, eye-catching brochures, and cool brand decks? Do you have a passion for writing great copy that sticks in a reader’s mind or boosts email open rates?
Our company is looking for a multi-skilled content creator responsible for crafting clear, concise, and compelling content that inspires readers to take desired actions. We are looking for a crafty wordsmith with a knack for design, who can demonstrate a proven track record of producing engaging content that drives conversions.
In order to be successful in this role, you will need to have a fluent understanding of the English language, strong writing communication skills, proficiency using design tools such as Canva/Adobe, and a desire to learn about different industries in order to create content for a variety of topics. We place a great value on motivation, ability to learn, and a strong desire to grow within our organization. We are looking for those who wish to develop their careers and lead their own teams within our group of companies in the future. This position is full-time and remote (with the option of working in our Toronto office if requested).
Content Creator Responsibilities:
- Writing, reviewing, and editing copy for our/our clients’ social media channels, websites, print/digital material, ads, blogs, etc.
- Creating graphics and templates for our/our clients’ social media channels, websites, print/digital material, ads, blogs, email campaigns, etc.
- Assist in ideating campaigns, content calendars, and content pillars/topics
- Develop taglines, headlines, and other short-form copy that communicates our/our clients’ value
- Write effective conversion copy for websites, videos, blogs, landing pages, email sequences, and print and digital campaigns
- Write, review, and edit email copy for newsletters, sales emails, promotions, and more
- Develop and maintain a clear and consistent brand voice and brand guidelines for each of our/our clients’ brands
- Write informational copy for infographics, flyers, and brochures within different industries, including marketing, sales, tech, infrastructure, hospitality, health & wellness, and more
- Collaborate on search engine optimization (SEO) strategy and initiatives, including titles and call-to-actions for landing pages, blogs, digital and print campaigns
- Analyze content marketing metrics and propose changes to increase engagement and conversions
- Work closely with other team members to fine-tune copy and visuals for clear on-brand communication
Content Creator Qualifications/Requirements:
- Minimum of 2 years experience creating strong, engaging content in a content creator, content writer/strategist or a similar role
- Bachelor’s degree, preferably in English, Communications, Journalism, Marketing or related field OR Diploma in Graphic Design, Media, Communications, or related field
- Expertise in short-form and long-form copy for conversion and branding, including adapting style and content to fit the audience and purpose
- Technical aptitude for understanding and marketing difficult concepts, such as technology, infrastructure, health, etc.
- High level of proficiency with graphic design programs, either (or both!) of the following: Canva and/or Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Lightroom and Acrobat)
- Proficiency in video creation/editing programs, such as Premiere Pro or After Effects are an asset, but not required
- Experience with content research and experimentation to optimize results
- Natural ability to write for readability, clarity, voice, tone and branding
- A team-building approach to giving and receiving creative feedback
- Strong copy editing abilities and attention to detail
- Exceptional typographic layout skills, specialized knowledge of methods and techniques of graphic design, colour theory and layout, and high-level execution
- Experience in preparing and troubleshooting final files with a good problem-solving ability and a proactive approach
- Ability to manage multiple and competing work priorities, demands and changes
- Passion for product and an eye for quality
- Excellent communication skills
- Experience using computers for a variety of tasks.
- High level of competency in Microsoft applications including Word, Excel, and Powerpoint
- Competency in using email providers such as Gmail
- Competency in video conferencing softwares, such as Zoom, Google Hangouts, etc.
- Competency in programs such as HubSpot, Asana, Slack, an asset but not required.
- Technology Requirements:
- High-quality computer with clear camera, video, and audio
- Fast Internet connection
- High-quality headset with clear microphone (e.g. AirPods or similar is sufficient)
- Quiet space to work from
Content Creator Compensation:
- $35,000/year – $65,000/year based on experience & portfolio
- Comprehensive benefits plan (health, dental, life, etc.)
- Opportunities for expeditious career and management advancement
