At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.
Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.
Be Present. Be You. When you can truly be there, you feel free.
OVERVIEW
We are seeking a dynamic and experienced Senior Market Manager - West with a deep understanding of the convenience and gas channels within Consumer Packaged Goods (CPG) brands. The ideal candidate will be responsible for developing and executing strategies to maximize brand visibility, sales, and distribution within these channels across our western region. This role requires a blend of strategic thinking, relationship management, and operational execution to drive growth and market penetration.
Responsibilities:
Distributor Partnership
Manage and develop relationships with your region’s direct store distributors (DSDs).
Work closely with DSDs to ensure effective product distribution, timely deliveries, and inventory management.
Brand Representation
Ensure the brand is consistently represented according to company guidelines in all retail outlets.
Implement and execute merchandising plans to enhance brand visibility and awareness.
Training and Education
Conduct training sessions for retailers and DSDs to enhance product knowledge and improve sales performance.
Provide ongoing support and resources to ensure successful product placement and sales.
Market Analysis
Monitor and analyze market conditions, consumer preferences, and competitor activities.
Provide regular reports and insights to the leadership team on market trends and opportunities.
Retailer Relationship Management
Cultivate and maintain strong relationships with key local retailers.
Collaborate with retailers to understand their needs, provide product education, and ensure optimal product placement and visibility.
Collaboration and Alignment
Work closely with other sales leaders to ensure alignment with overall company sales strategies
Participate in sales meetings, training programs, and strategy sessions
Collaborate with other departments to ensure customer satisfaction and resolve any issues that arise
Sales Strategy
Develop and implement a comprehensive sales strategy for the region, including identifying and targeting chains, new categories of stores, etc., and deploying DSDs against them
Analyze regional market trends to identify sales opportunities and potential challenges
Establish sales targets and KPIs, and monitor performance against these goals
QUALIFICATIONS
Bachelor's degree in Business, Marketing, or a related field.
8 years experience in sales or account management within the convenience and/or gas channels.
3-5 years of direct management experience.
Strong understanding of local market dynamics and retail distribution channels.
Excellent communication, negotiation, and interpersonal skills.
Results-oriented with a track record of achieving and exceeding sales targets.
Ability to analyze data, draw insights, and make strategic recommendations.
Ability to travel 50-75%.
Fluence
Verizon
Bosch
