Match score not available

Content Specialist, Brazil

Remote:

Full Remote

Work from:

Latin America

Offer summary

Qualifications:

Bachelor’s degree, 3+ years in Content, SEO, ASO.

Key responsabilities:

Develop content strategies aligned with targets
Create engaging content for assigned countries
Analyze website traffic and user metrics
Distribute content to online channels
Ensure compliance with local laws

Airalo Telecommunication Services Scaleup https://www.airalo.com/

51 - 200 Employees

HQ: Toronto

See more Airalo offers

Job description

About Airalo

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.

About you

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About the Role

Position: Full-time / Employee

Location: Remote-first

Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

Responsibilities include but aren't limited to

Working directly with the Director of Growth & developing content strategies aligned with Airalo's short-term and long-term country targets

Developing an editorial calendar together with the rest of your Global team members

Collaborating with Airalo Growth divisions to publish blog and other content, including modifying styles and layouts

Creating and publishing engaging content for the assigned country or countries in the region

Optimizing or coordinating the optimization of content according to SEO and ASO best practices for the assigned country/language

Using content management systems to analyze website traffic and user engagement metrics

Managing content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic

Ensuring compliance with local laws (e.g., copyright and data protection)

Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content

Must haves

Bachelor’s degree & 3+ years of proven Content, SEO, and ASO achievement with a large B2C and B2B2C audience

Excellent understanding of SEO and ASO channel management and best practices

Strong understanding of web/mobile app campaign measurement and attribution

A strong understanding of keyword research with excellent analytical skills

Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs

Experience in writing app descriptions and titles using researched keywords

An analytical mind with the ability to spot patterns and trends using the latest app analytics tools

Experience in creating multimedia content, including blog, podcast, social and video production

Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs

Fluency in English and Portuguese, with impeccable verbal and written communication skills

Good to have

Understanding of UX copywriting and technical content

Ability to assess campaign performance, identify consumer behavior and creative opportunities, and manage cost-per-acquisition targets

Experience working on international brands

Experience working on cross-functional teams in an agile environment

Experience in the travel industry

Knowledge of eSIM and GSMA-related technologies and services