Social Media & Email Marketing Lead

Job Title: Social Media & Email Marketing Lead 

(Full-Time, Remote)

About Us: Pro Coffee Gear is a dynamic and rapidly expanding e-commerce company specializing in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.

Job Description: As the Social Media & Email Marketing Lead, you will be responsible for developing and executing innovative social media and email marketing strategies to increase brand awareness, engagement, and drive sales. You will collaborate closely with the CEO to create compelling content, manage social media channels, and optimize email campaigns to reach our target audience effectively.

Responsibilities:

• Develop and implement social media marketing strategies to enhance brand visibility and engagement across various platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.
• Create and curate engaging content, including graphics, videos, and written posts, that resonate with our target audience and align with our brand identity.
• Manage social media accounts, including daily monitoring, responding to comments and messages, and maintaining a consistent posting schedule.
• Plan, execute, and optimize email marketing campaigns to nurture leads, drive conversions, and increase customer retention.
• Analyze performance metrics and KPIs to track the effectiveness of social media and email marketing efforts, identify areas for improvement, and implement data-driven strategies.
• Stay informed about industry trends, emerging technologies, and best practices in social media and email marketing to continuously improve campaign performance and stay ahead of the competition.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media management and email marketing, preferably in the e-commerce industry.
• Strong understanding of social media platforms, trends, and best practices, with the ability to leverage each platform's unique features to achieve marketing objectives.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite) and email marketing platforms (e.g., Mailchimp, Klaviyo).
• Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Self-motivated, proactive, and able to work independently with minimal supervision.
• Ability to multitask and prioritize tasks effectively in a fast-paced, dynamic environment.

Benefits:

• Opportunities for career growth and advancement within a rapidly expanding company.
• Remote job with flexible hours, allowing for a healthy work-life balance.
• Goal-oriented work culture, providing autonomy and opportunities for personal and professional development.

Please note: All applicants must submit their CV in English. CVs in other languages will automatically be disqualified.

At Pro Coffee Gear, we believe in the strength of diversity and equal opportunities for all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.