HK- Marketing Executive/ Demand Generation Specialist

Requirements

The job responsibilities include and are not restricted to :

• Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline
  

• Directly responsible to drive new leads.
  

• Identify strategies local to the country of responsibility and work with local associations, industry bodies, startup communities and other such channels to facilitate the brand outreach and generate leads.
  

• Monitoring and optimising campaigns and programs
  

• Knowing the company’s brand and products inside and out
  

• Assisting in content development to target consumers throughout the customer lifecycle.
  

• Working within a team of digital marketing professionals and collaborating with other departments, like sales, marketing and content, to spread Zoho awareness, develop and enhance strategies.
  

• Identifying new markets and advertising tactics to encourage business growth
  

• Plan and run events (online seminars/ webinars or physical events)
  

 
Knowledge and Experience Required: 

• Bachelor’s degree or equivalent in marketing, business or a related discipline.
  
• 4 to 5 years of proven experience working in a marketing role, preferably with a technology or a software company.
  
• Language proficiency  : Professional / business level English skills and fluent in speaking the local language.
  
• Excellent attitude to be flexible at work and the attitude to learn on the job.
  
• Strong interpersonal skills and the ability to coordinate across multiple departments.
  
• Self-starter – you think outside the box to solve issues and address concerns.
  

This job currently involves working remotely.  It's important for the applicant to be a resident in the country and have a valid work authorisation. Zoho Corporation does not sponsor visas for this position. Zoho Corporation is an Equal Opportunity Employer, and does not discriminate on the basis of any category.