Product Manager, Growth (Traffic)

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote-first team, we operate out of hubs within the US, Canada, UK, and Germany today.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.

💻 Role

The Growth team at Whatnot is responsible for expanding our new user funnel across buyers and sellers to accelerate the rapid growth of our marketplace. We focus on the full funnel, developing opportunities to grow traffic across multiple channels while also creating delightful new user experiences to activate and retain buyers and sellers for the long term. In this role, we are looking for an experienced product individual contributor to lead our Growth Traffic function. This individual will build out exciting and gamified referral, incentive, and affiliate programs to continue to accelerate Whatnot’s rapid growth. Additionally, this person will work closely with our marketing and category expansion teams to create channel opportunities to acquire users in a variety of ways. 

• Develop strategies to expand referral programs, incentives, and core user experiences to continue to drive top of funnel growth.
• Manage and expand Whatnot Affiliates as a new marketing channel.
• Drive the product roadmap, product strategy and roadmap execution.
• Define product requirements & work with engineering, design and broader team to bring our roadmap to market at lightning speed.
• Clearly communicate roadmap, progress, and insights to key teams and stakeholders.
• Do whatever it takes to ensure the engineering team is operating effectively, unblock them and make sure they can move at a rapid pace.
• Take ownership of any major blocker to the company’s success.
• Drive strategic initiatives across the company.

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As our next Product Manager, you should have 7+ years of Product Management experience, plus: 

• Experience working on growth focused initiatives such as incentivized referral programs, user acquisition and activation tactics.
• Startup experience.
• Comfort working exceptionally fast in an ambiguous work environment.
• Strong product intuition and design sense.
• Proven track record of using data, user feedback and intuition to drive sound product decisions with clarity around how to measure growth success.
• Able to ruthlessly prioritize the most impactful work.
• You know that product decisions don't end and begin with data and a/b tests.

💰Compensation

For Full-Time (Salary) US-based applicants: $240,000/year to $275,000/year + benefits + stock options

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity in the form of stock options.

🎁 Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • $1,000 home office setup allowance
  • $150 monthly allowance for cell phone and internet
• Care benefits
  • $450 monthly allowance on food
  • $500 monthly allowance for wellness
  • $5,000 annual allowance towards Childcare
  • $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.