MARKET RESEARCH ANALYST & MARKETING SPECIALIST

This is a remote position.

An Invitation from Forbes Rutherford

Thank you for visiting our career portal. Please note that this is not an active job post but an example of the professionals and positions we seek to attract to the portal to benefit our Rutherford International community membership.

You may be familiar with The Pareto Principle, also known as the 80-20 rule. This extraordinary principle asserts that 80% of outcomes or outputs can be attributed to just 20% of all causes or inputs for any given event, emphasizing its undeniable relevance in understanding performance dynamics. When applied organizationally using behavioural performance metrics, it's surprising to discover that 50% of a company's workforce performs below average, while only 25% operate at par. Even more astonishing is the mere 25% who consistently deliver above-average results. So, in terms of organizational performance metrics, we're dealing with a 75-25 Rule, and it's this "above average" score which we seek in our community members and the candidates we submit to active job posts.

You do not need to be a member to apply for a posted position. However, let's be clear - we are looking for extraordinary candidates, so regardless of status, all candidates presented will require a high probability of success score for the position under consideration.

If the position titles below fit your profile, we want to learn more about you. Please submit your CV or LinkedIn profile, and a member of Rutherford International's research team will be in contact.

Research conditions in local, regional, national, or online markets. Gather information to determine potential product or service sales, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Sample of reported job titles: Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

• Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.See more occupations related to this interest.
  
• Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.See more occupations related to this interest.
  
• Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow
  

• Analytical Thinking — The job requires analyzing information and using logic to address work-related issues and problems. See more occupations related to this work style.
  
• Integrity — The job requires being honest and ethical. See more occupations related to this work style.
  
• Adaptability/Flexibility — The job requires being open to change (positive or negative) and considerable variety in the workplace. See more occupations related to this work style.
  
• Initiative — The job requires a willingness to take on responsibilities and challenges. See more occupations related to this work style.
  
• Cooperation — The job requires being pleasant with others and displaying a good-natured, cooperative attitude.
  

• Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly, non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service. See more occupations related to this work value.
  
• Achievement — Occupations that satisfy this work value are results-oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. See more occupations related to this work value.
  
• Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  

Requirements

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  
• Research consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  
• Measure and assess customer and employee satisfaction.
  
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data
  

• Analytical or scientific software — IBM SPSS Statistics Hot technology ; Minitab Hot technology ; Sawtooth Composite Product Mapping CPM; The MathWorks MATLAB Hot technology
  
• Customer relationship management CRM software — Blackbaud The Raiser's Edge; Insightful Corporation Confirmit; Oracle Eloqua; Salesforce software Hot technology
  
• Data base user interface and query software — Airtable; Amazon Redshift Hot technology ; Microsoft SQL Server Hot technology ; MySQL Hot technology
  
• Enterprise resource planning ERP software Hot technology — Microsoft Dynamics Hot technology ; NetSuite ERP Hot technology ; Oracle Hyperion Hot technology ; Oracle PeopleSoft Hot technology
  
• Information retrieval or search software — Factiva; LexisNexis; Mintel Reports; Verispan Patient Parameters
  
• Hot technology Hot Technology — a technology requirement frequently included in employer job postings
  

• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  
• Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  
• Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  

• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  
• Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
  
• Writing — Communicating effectively in writing as appropriate for the needs of the audience.
  
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  
• Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions
  

• Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events)..
  
• Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
  
• Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  
• Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
  
• Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
  

• Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
  
• Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
  
• Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
  
• Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
  
• Working with Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  

• Prepare research reports.
  
• Analyze consumer trends.
  
• Conduct surveys in organizations..
  
• Establish business management methods.
  
• Measure the effectiveness of business strategies or practices.
  

• Title Job Zone Five: Extensive Preparation Needed
  
• Education: Most of these occupations require graduate school. For example, they may require a master's degree, and some require a Ph.D., M.D., or J.D. (law degree).
  
• Related Experience: Extensive skill, knowledge, and experience are needed for these occupations. Many require more than five years of experience. For example, surgeons must complete four years of college and an additional five to seven years of specialized medical training to be able to do their job.
  
• Job Training Employees may need some on-the-job training. Still, most of these occupations assume that the person will already have the required skills, knowledge, work-related experience, and/or training.
  
• Job Zone Examples These occupations often involve coordinating, training, supervising, or managing the activities of others to accomplish goals. Very advanced communication and organizational skills are required. Examples include pharmacists, lawyers, astronomers, biologists, clergy, neurologists, and veterinarians.
  
• SVP Range (8.0 and above)