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Paid Media Strategist/ Specialist

unlimited holidays - extra holidays - extra parental leave - long remote period allowed
Remote: 
Full Remote
Work from: 
India

Offer summary

Qualifications:

At least 4 years of experience in Google Analytics and Data Studio creation., Proficiency in performance marketing, conversion, and online customer acquisition..

Key responsabilities:

  • Developing, executing, and optimizing digital campaigns.
  • Collaborating cross-functionally to align campaign strategies and goals.
21K School logo
21K School Scaleup https://www.21kschool.com/
201 - 500 Employees
About 21K School
At 21K School, we believe that every child deserves an education that’s made just for them. We know that no two children are the same, and that’s why we offer a personalized, flexible learning journey that allows your child to explore their interests, develop new skills, and grow at their own pace. Whether your child is studying under the Indian or British Pathway, our online school provides a learning environment that adapts to their needs. With interactive, real-time classes and the option to learn on-demand, your child gets the freedom to learn in a way that works for them. More than just academics, we focus on building essential life skills like problem-solving, creativity, and leadership—helping your child prepare not just for exams, but for life. At 21K, your child will be part of a supportive, global community, connecting with peers from across the world and learning in a way that’s both exciting and meaningful. Our facilitators provide one-on-one attention, ensuring that every child receives the guidance and encouragement they need to thrive. Your child’s path is their own—and we’re here to help them find it. Let’s help your child discover their path to success!
See more 21K School offers

Job description

This is a remote position.

Job Responsibities : 
  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
  • Working cross-departmentally to align campaign strategies and goals across the organization
  • Providing ongoing actionable insights into campaign performance to relevant stakeholders
  • Defining, measuring, and evaluating relevant paid media KPIs
  • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
  • Overseeing and managing the overall budget for paid media
  • Conducting in-depth keyword and website research, ad grouping and audience targeting
  • Maintaining knowledge of industry best practices and new technologies.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Managing ads on Google Ads( Search, Display, Shopping and Video)and Facebook( Facebook & Instagram)
  • Optimize copy and landing pages for paid search engine marketing campaigns 
  • Track, report, and analyze website analytics and PPC initiatives and campaigns

Requirements

Skill Required


  • Exp. in Google Analytics and Data studio creation.
  • Minimum exp. of 4 yrs
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Adept at Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Benefits

Best in the Industry, commensurate with experience and industry practice. 

 

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Marketing Performance Measurement And ManagementCampaign ManagementIBM Data StudioConversion Rate OptimizationGoogle AdsGoogle AnalyticsFacebook AdvertisingCustomer Acquisition Management
Are you interested?

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