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Senior User Acquisition Manager (B2B)

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Spain

Offer summary

Qualifications:

Experience in B2B lead generation and digital marketing, Knowledge of B2B unit economics, A/B testing, and targeted advertising.

Key responsabilities:

  • Develop and execute lead generation strategies
  • Conduct tests to enhance landing page efficiency and acquisition funnels
  • Analyze customer acquisition processfraunn
  • Utilize 1st and 3rd party data for campaign optimization
RateHawk logo
RateHawk Leisure, Travel & Turism Scaleup https://www.ratehawk.com/
201 - 500 Employees
About RateHawk
RateHawk.com is an innovative B2B online booking engine featuring hotels, air tickets, transfers, and car hire. It is designed to be the ultimate day to day booking tool for travel professionals. We scan the globe for the best accommodation providers, hand-pick the strongest ones and pass on the best offers in the B2B hotel booking market. The rates and availability are taken from more than 200 global wholesalers, consolidators, OTAs and DMCs all brought together into one booking tool. In addition to these, we have over 76 000 properties contracted directly. This allows us to provide our clients located in over 220 source markets with more than 2 000 000 properties all over the world. Combining innovative technologies and extensive professional experience, RateHawk provides travel industry players with the world’s most relevant, responsive and user-friendly hotel booking backend technology. Customers are on the pedestal of our world — everything is built around their needs. All our decisions and considerations, whether commercial, technological or operational, should be driven by utmost care for our customers and agents. We have teams specialising in supporting and developing our product, providing great customer service and developing our partner networks. We share common values and are hugely results driven. Our shareholder mentality, collaborative culture and worldwide presence constantly create new opportunities for our team of employees to continually learn and grow in their day to day work. Our goal is to ensure that our customers and our partners are always offered the best prices for any type of accommodation and air tickets in any geography.
See more RateHawk offers

Job description

We’re on the hunt for a skilled Senior User Acquisition Manager to join our team and work on our brand. We need someone who’s experienced in B2B marketing and has a solid track record of generating leads through different channels. It’s important that the candidate has a good grasp of B2B unit economics, knows how to conduct A/B tests, and has a knack for targeted social media advertising.

Job Responsibilities

  • Develop and implement lead generation strategies for B2B brands.
  • Test hypotheses to increase landing page effectiveness.
  • Test new lead generation mechanics.
  • Analyze the customer acquisition funnel.
  • Build an effective omni-channel registration funnel.
  • Launch targeted advertising campaigns using 1st and 3rd party data.

Requirements

  • Successful lead generation experience for B2B companies.
  • Understanding of unit economics and LTV.
  • Experience in building acquisition using omni-channel acquisition funnels.
  • Successful implementation of tools to increase conversion (lead magnets, lead forms).
  • Use of audience search services for advertising campaigns (demandbase, clearbit, apollo).
  • Experience with lead generation through Facebook and/or LinkedIn.
  • Working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences.
  • Use of tools for lead segmentation.
  • Working with analytics systems (Google Analytics).
  • Fluent English language skills.

Benefits

  • Remote work format.
  • Flexible working hours — we don’t require you to be online or in the office at 09:00 sharp.
  • Interesting and ambitious tasks that will take you to the next professional level.
  • Learning: seminars, trainings and conferences.
  • Corporate English.
  • Corporate discounts on hotels and other services.
  • Ambitious team of professionals.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Leisure, Travel & Turism
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

DemandwareLead GenerationPalantir ApolloGoogle AnalyticsA/B TestingOmni-Channel Marketing

Other Skills

  • Verbal Communication Skills
  • Analytical Thinking
Are you interested?

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