I am Baiju represented to Applab Systems and I have an excellent job opportunity for you. Please find the below job description and if you are comfortable, please reply or contact me for further discussion.
Job Description:
• Collecting and analyzing customer, marketing, product, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Developing digital campaigns and web measurement strategies.
• Provide valuable insights to sales and marketing teams by identifying which leads are most likely to convert into customers.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Sound experience in performing A/B testing
• Strong Sql skills to perform different data related activities like data profiling, creating data sets etc..
• Monitoring and analyzing digital marketing trends.
• Communicating and presenting to colleagues and management teams. Nice To have
• Use FIT scoring models to assess the "fit” of a lead to a specific product or service based on factors such as industry, company size, and pain points.
• Continuously monitor and optimize lead scoring and FIT scoring models to ensure they are as accurate as possible.