Director of Events

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com. **

What will you be doing?**

We are seeking a highly organized and innovative Director of Events to manage the event sponsorship strategy, negotiation, and execution to deliver Circana’s sales goals. This role will manage the identification of the events key to lead generation, and brand awareness across Circana’s product portfolio. In addition, this role supports senior executives and select Board members to execute custom-designed events for defined target audiences. Primary responsibilities will include partnering with meeting planners, Commercial leaders, vertical Marketing and Creative teams to communicate recommendations, status, and execution of events globally to improve process and structure in the organization, and drive Marketing’s success through organizational and operational excellence. **

Job Responsibilities**

• Identify industry events key to brand awareness and lead generation across Circana’s product portfolio and make recommendations for budget and spend to Marketing and the Commercial teams.
• Negotiate sponsorships and fulfill the requirements.
• Partner with meeting planners for implementation.
• Manage internal communications across cross-functional team to deliver sponsorship, creative, client meetings and ROI.
• Post event analysis to guide strategic evolution.
• Manage custom-designed events with senior executives and select Board members.

Requirements

• Bachelor's degree in marketing, business, or related field.
• Proven experience as an event sponsorship director, meeting planner, marketing manager or similar role.
• Knowledge of traditional and digital marketing tools and techniques.
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
• Strong organizational skills and ability to manage multiple projects.
• Excellent verbal and written communication skills.
• Ability to negotiate.
• Strong communication and presentation skills.
• BS/BA in Marketing, Business Analytics, or related field.

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions
• Seek Clarity: Embracing complexity to create clarity and inspire action
• Own the Outcome: Being accountable for decisions and taking ownership of our choices
• Center on the Client: Relentlessly adding value for our customers
• Be a Challenger: Never complacent, always striving for continuous improvement
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other: Contributing to making Circana a great place to work for everyone

Location

This position can be located in the following area(s): Remote

_The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

_ _The salary range for this role is $95,000.00 $150,000.00.

_ _This job is also eligible for bonus pay.

_ _We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

_ _You can apply for this role through our career website.

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