Consumer and Shopper Consultant

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com. **

What will you be doing?**

This role will occupy a highly visible position within the Innovation Solutions Practice, one of Circana’s most strategic and dynamic businesses. The role will be responsible for supporting business development collaborating with Manager, translation of client issues/objectives to project requirements and project delivery for all products within the Innovation portfolio practice, including Hendry Market Structure, Consumer Decision Trees, Concept Testing, In Store Testing, and Hendry Forecasting.

This position is client-facing (phone/video with potential for occasional on-site meetings) and requires strong analytical skills, linking client business issues to analysis, ability to mine analytical results for insights, attention to detail and ability to work with multiple internal partners throughout the Circana organization. Ability to craft a compelling story based on the analytical insights and good presentation skills are key requirements. This position also requires a focus on client service and thinking on your feet. The position will ensure high quality standards, timeliness and accuracy across project milestones are met. They will be heavily involved from proposal, project set up, work sessions, to the final client presentation.

The position’s time will involve close partnership with internal partners, including Global Analytics Center in India and external partners as needed, while managing multiple projects. Client business issues include those related to growing/re-positioning existing brands, driving the development and introduction of line extensions and new product innovation/launch. In addition to these factors, success will be measured by individual and team performance against a revenue goal, as well as their effectiveness building and growing long term client partnerships with a focus on commercialization of Circana’s new Innovation solutions. Within clients, this individual should be able to work across multiple functions including Consumer and Shopper Insights, Brand Management, Product Innovation, and Category Management.

Requirements:

• 5+ years of experience incorporating the consultative application of multiple data types including longitudinal panel or Point-Of-Sale data and primary consumer/shopper research.
• Experience within one or more of the following types of companies:
• Quantitative market research supplier
• A consulting company
• CPG Insights and Analytics or Brand Management
• Understanding and use of Statistics techniques (Clustering, Multi-dimensional scaling, Segmentation, Correspondence Analysis, etc)
• Skilled at communicating technical subject matter to non-technical audiences
• Experience with Nielsen/Circana (IRI) data analytics platforms, such as Unify; ability to lead successful platform demos, driving a compelling story as well as linkage to other enterprise tools, is a plus
• Proven skills/business-savvy to self-prioritize projects within a fast-moving environment; comfortable making recommendations with 80% of the facts in-hand and multitasking across projects
• A proven capacity to incorporate and creatively apply modeling methodology to CPG business issues
• Proficient in data visualization
• Proven expertise in evolving consumer trends and the skill to help develop best-in-class insights and recommendations leading to business impact
• The poise and presence to present to multiple business functions and levels with relevance and credibility
• Excellent project management skills to manage multiple projects concurrently leveraging local and remote resources
• Excellent written and oral communication skills
• Experience with power point and storytelling
• A four-year undergraduate degree is required preferably in Business, Marketing, Statistics or Data Science. An advanced degree is a plus.

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions
• Seek Clarity: Embracing complexity to create clarity and inspire action
• Own the Outcome: Being accountable for decisions and taking ownership of our choices
• Center on the Client: Relentlessly adding value for our customers
• Be a Challenger: Never complacent, always striving for continuous improvement
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other: Contributing to making Circana a great place to work for everyone

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $64,000- $120,000.

We offer a comprehensive package of benefits including [paid time off, medical/dental/vision insurance and 401(k)] to eligible employees.

You can apply for this role through [methods to apply (e.g., Careers website link and/or Intranet site for internal candidates)]. **

Location**

This position can be located in the following area(s): Remote