Sr Specialist, Search Engine Marketing

The Senior Search Engine Marketing (SEM) Specialist is responsible for planning, implementing, and managing overall strategy that delivers qualified traffic through paid search channels. The SEM Specialist will work closely with content managers, other channel owners, product managers, and partners to ensure digital presence is fully optimized for paid search.

• Manage multiple Paid Search Google & Bing accounts
• Launch, build and optimize campaigns to meet and exceed traffic, revenue, and profitability goals; 'SEM’ campaign creation, deployment, and optimization for the customer journey in search channels, including landing page strategy and A/B testing
• Own campaign strategy to grow the bottom line and improve performance measures (Conversions, CPA, ROAS, Profit); ensure that all SEM activity is aligned with and fully supports the seasonal retail calendar and commercial planning process as well as consistent retail, brand and digital objectives
• Test bidding strategies, account structures, Google betas, landing pages, etc.
• Drive daily and weekly SEM optimization exercises such as adjusting bid strategy targets, device modifications, negative keywords, ad creative, and audiences; provide partners with weekly, monthly, quarterly and ad hoc reporting with useful insights
• Craft and implement new ad copy, expand keyword inventory, perform campaign experiments
• Pilot new account/campaign structures based on Google standard methodologies & performance results
• Manage and communicate key findings and insights to partners
• Track competition and provide recommendations based on market conditions specific to impression share, top of page rate, ad copy, keyword coverage, and strategy
• Keep up with industry trends and methodologies - bringing innovation to the forefront of your work

Education Requirements

Education Level

Bachelor Degree (Required) **

Area of Specialization (Marketing, Finance, Pharmacy, Engineering/IT, etc)**

in Marketing, Communications, IT or related field **

Knowledge, Skills And Abilities**

• Proficiency in Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor (certifications a plus)
• Proficient Excel skills (pivot tables, v-lookups, concatenate, etc.); Ability to work with large datasets efficiently and accurately
• Experience in campaign building, keyword planning, smart bidding strategy (Target CPA, Target ROAS, Portfolio bidding, MC, MCV), audience targeting
• Strong understanding of Quality Score, Match Types, CPCs, CVR, auction insights, etc.
• Ability to multitask, work efficiently, and prioritize tasks
• Detailed, strong analytical and problem-solving skills
• Desire to learn and become part of the team

Work Experience

Areas of Experience (Pharmacy, Compliance, E-commerce, Retail, etc)

• 5 years of experience in as a Paid Search Strategist or similar role in SEM/PPC (Required)
• 2 years of experience in Experience optimizing to a Return on Ad Spend or Profit goal (Required)
• 2 years of experience in Experience with an omnichannel brand that has both online and offline conversions (Required)

The typical starting pay range for this position is between $72,000 - $103,275 __,_ although wages can vary based on experience and geography.

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