Job description

Company description

Rightfoot is tackling the largest untapped opportunity in fintech consumer debt, a $14.56+ trillion dollar problem. Backed by Bain Capital Ventures and founders and operators from successful fintech companies like Plaid, Venmo, and Marqeta we are uniquely positioned to develop APIs that make it possible to integrate debt repayment into any product.

Whats the problem: Debt accounts are not routable entities like bank accounts. The use cases we bring to life require the development of novel payment rails. We integrate directly with loan servicers whose backends were built in the 1970s to standardize and streamline debt payments.

The societal impact: Women hold two thirds of all student debt (>$1T) despite near equal graduation rates. Systemic racism has led to historically underrepresented groups holding 30%+ more debt than their peers. Rightfoot is enabling life changing technology for millions of people.

Were on a mission to maximize wealth for underrepresented populations. Named one of the top 50 seed-stage startups to work for, Rightfoot is an incredible opportunity to join a well funded, fast growing company tackling a $14T market. Come join us.

About the Role

Rightfoot is looking for our first Marketing hire! You'll own the creative vision and work cross-functionally to build and execute upon Rightfoot's multi-channel marketing strategy.

Company size

20 employees

Number of open positions

Salary and benefits

$90k - $140k
Large impact on a growing team
Equity in a fast-growing startup
Paid medical, dental, vision insurance (90% paid by Rightfoot for employees, 51% for dependents)
Work from home monthly stipend
Unlimited book expense
12 weeks paid family leave
Student debt company contributions
401k plan
Unlimited vacation days (and we require and encourage you to take it)
A fun, quirky, and kind team

Responsibilities

Lead the development and execution of marketing strategy for the company
Lead the creative strategy and development of all brand assets, content, and communication materials across all digital and physical spaces
Drive awareness through owned, earned, and paid marketing channels
Collaborate closely with PR & Communications team to deliver top tier media coverage
Collaborate closely with internal and external stakeholders to deliver cohesive and effective materials across marketing, sales, product, and hiring
Set a high standard for the quality of all marketing and communication materials
Run tests & experimentation to identify which channels drive our core business objectives
Test and refine the company's positioning, narrative, and tone of voice to ensure the brand is presented authentically and consistently across all marketing channels

Ideal candidate

5-8+ years of marketing experience with rapid iteration across marketing strategy & execution
Strong experience in building and growing a fintech B2B brand
Design-mindset; experience building top-notch presentations and visually appealing brand resources
Experience building, owning, and executing on creative vision
Excellent written and verbal communication; represents brand consistently across medias
A genuine team player: no project or task is too big or too small to take on
Strong organizational skills; enjoys making structure out of chaos
Enjoys self-management and leads with proactivity
Entrepreneurial mindset; enjoys building from scratch & taking ownership in ambiguity

Bonus (nice to haves):

Strong experience in building and growing brands on social media and digital channels
An empathetic, thoughtful leader with a passion for building, developing, and growing teams
Experience working with PR agencies, journalists, editors, and and news media outlets
Design experience to build out assets in-house