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SEO/SEM Specialist and Media Buyer Professional

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Lebanon
Top Notch Consultancy logo
Top Notch Consultancy Small startup https://topnotch-consultancy.com/
2 - 10 Employees
About Top Notch Consultancy
A combined experience of more than 10 years across the MENA region in the Recruitment, Training and Business Consulting fields, gave us the competitive edge to be a Top-Notch solution provider for each and every need of your organizational growth.Top Notch team is an experienced, dedicated & dynamic team with a non-ending ambition for growth. By Assessing the market trends and needs, we have been able to build a fully automated process to enhance the quality of our services and to build a well effective communication with our clients.We are committed to providing the Top-Notch level of services standards. Hand-picked recruitment consultant shall be drawn from a broad spectrum of industries, thus, our consultants possess the right combination of business, consultancy and search expertise.We've mastered the process of identifying, recruiting, and matching the best people with the right position through a fast, effective and efficient automated process.
See more Top Notch Consultancy offers

Job description

We are seeking a highly skilled and experienced "SEO/SEM Specialist and Media Buyer Professional" for a Leading Hair and Skin Care Product Group. The SEO/SEM Specialist and Media Buyer Professional will be responsible for driving website traffic, increasing online visibility, and optimizing online advertising campaigns to achieve maximum ROI.

The position will be based in Beirut (covering the region).

Key Responsibilities:

  • Conduct keyword research and develop targeted keyword lists for website optimization
  • Optimize website content, metadata, and other on-page elements for improved search engine rankings
  • Perform technical SEO audits to identify website errors and opportunities for improvement
  • Collaborate with web developers to implement technical SEO fixes
  • Monitor website traffic and performance using tools such as Google Analytics and Search Console
  • Provide recommendations for website content and architecture improvements
  • Monitor and analyze search engine algorithms and adjust SEO strategies accordingly
  • Stay up-to-date with industry trends and best practices in SEO
  • Provide regular reporting on SEO performance metrics and progress towards goals
  • Collaborate with other marketing team members to develop integrated marketing campaigns
  • Develop and execute paid search campaigns using Google Ads, Bing Ads, and other platforms
  • Conduct keyword research and develop targeted keyword lists for campaigns
  • Write effective ad copy and develop landing pages that align with campaign goals
  • Optimize campaigns for maximum return on investment, including bid management and ad placement adjustments
  • Implementing Remarketing or retargeting campaigns
  • Conduct A/B testing to improve campaign performance
  • Monitor campaign performance using tools such as Google Analytics and SEMrush
  • Analyze data and provide insights and recommendations for campaign improvements
  • Develop and execute media buying strategies that align with the overall marketing strategy and objectives.
  • Conduct market research and analysis to identify opportunities for media buying on social media platforms.
  • Negotiate media rates and contracts with social media publishers and partners.
  • Collaborate with the creative team to develop effective ad campaigns that resonate with the target audience.
  • Monitor and analyze social media campaign performance using analytics tools such as Facebook Ads Manager, Twitter Ads, and LinkedIn Ads.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 3 years of experience in SEO/SEM, media buying, and online advertising.
  • Strong understanding of SEO best practices and search engine algorithms.
  • Experience with Google Analytics, Google Ads, Bing Ads, and social media advertising platforms.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Knowledge of email marketing best practices and tools, such as Mailchimp or Constant Contact.
  • Proficiency in Excel and other analytics tools.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Constant ContactGoogle AdsGoogle AnalyticsSEMrush (Software)Media BuyingInformation Security AuditsSearch AdvertisingSearch Engine OptimizationBing AdsMailchimpKeyword Research

Other Skills

  • Verbal Communication Skills
  • Microsoft Excel
  • Analytical Skills
Are you interested?

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