Senior CRM Manager / Team Lead

Company Description

Job Description

We're looking for an experienced Senior CRM Manager /Team Lead to join our dynamic team.
If you're a strategic thinker with a strong CRM marketing background, proficient in relevant tools, and possess leadership skills/experience, we'd love to hear from you!
Join us in shaping and optimizing our CRM strategies to drive our marketing goals forward.

Responsibilities:

• Create and implement effective omnichannel CRM marketing strategies (email, app push, in-app, notification center) with an audience of millions users, aligned with overall marketing goals.

• Constant work with segmentation, track segments, their dynamics and increase CLV

• Constant hypothesis generation, AB tests, evaluation and scaling

• Analyze CRM marketing performance metrics to make informed decisions and optimize campaigns.

• Effectively coordinate with multiple teams, utilizing project management skills to keep CRM campaigns on track.

• Apply audience segmentation techniques to tailor CRM campaigns for diverse customer segments.

• Lead and manage up to 2 CRM marketers, including task assignment, goal setting, feedback provision, and ensuring team targets are met.
  
  Requirements:

• Proven track record with over 5 years of experience in CRM marketing across various channels, including Email, Web, App pushes, and in-apps.

• Expertise in planning, executing, and optimizing email marketing campaigns; Involvement or oversight in content creation for various channels.

• Ability to develop and implement CRM marketing strategies aligning with company-wide marketing goals.

• Proficiency in CRM marketing tools and platforms, such as Esputnik, Braze, Iterable, marketing automation platforms, and analytics tools.

• Strong analytical skills to interpret CRM marketing performance metrics: ability to make data-driven decisions and implement optimizations based on metrics like open rates, click-through rates, and conversion rates.

• Solid understanding of email marketing regulations and best practices (CAN-SPAM Act, GDPR). Ensuring email campaigns comply with legal requirements.

• Essential project management skills for coordinating with multiple teams and keeping campaigns on track.

• Proficiency in audience segmentation techniques to tailor email campaigns for different customer segments.

• Understanding of how email marketing integrates with CRM systems for personalized and automated campaigns.

• Proven experience in leading and managing a team of email marketers. Tasks assignment, goal setting, feedback provision, and ensuring team targets are met.

What do we offer?

• Competitive salaries based on your professional experience

• Fast growing international company with stable employment

• Annual vacation and 1 additional day off to celebrate your birthday

• Mental Wellbeing Program – the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions

• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching

• Free English and German language classes

• Flexible working hours and hybrid work

Join us today and let’s create a success story together!