Senior Digital Care Campaigns Manager

Job Title: Senior Digital Care Campaigns Manager

Employment Status: FT

Reports To: Digital Organizing and Membership Director

Salary: $82,400-$86,164

FLSA Status: Exempt

Hours per Week: 40

Work Location: Remote, willing to work ET hours

Start Date: ASAP

BACKGROUND:

The National Domestic Workers Alliance (NDWA) is the leading national voice for dignity and fairness for domestic workers in the United States. Founded in 2007, NDWA works for the respect, recognition, and inclusion in labor protections of domestic and home care workers across the country. NDWA is winning improved working conditions while building a powerful

movement rooted in the human rights, dignity and equality of domestic workers, home care workers, immigrant women, and Black women.

NDWA was founded in 2007 by domestic workers and organizers from around the country. Our national alliance has grown from this founding group of 13 organizations to now more than 70 affiliate organizations, and local chapters developed by NDWA. To date, the Alliance comprises more than 250,000 nannies, housekeepers, and home care workers in all 50 states.

Position Summary:

NDWA was founded in 2007 by 13 local domestic worker organizing projects. As of 2023, the alliance has grown to include 76 local affiliate organizations and chapters, and a base of thousands of individual workers who have joined NDWA directly. We are building a mass base of childcare workers, housecleaners, and home care workers, including workers who are connected to local organizations as well as others who are in places where there is no local organization for them to join. NDWA is the home for all domestic workers in the U.S. to work together toward a shared vision of dignity and respect for all domestic workers, and for an economy and a democracy that work for us all.

Since domestic workers work in isolation, behind closed doors and in private homes, much of our domestic worker outreach, worker communications and programming is conducted using digital tools.

With fewer people reachable by landline, and more people spending time online, the success of modern campaigns and organizing efforts depends on our ability to reach our audiences on mobile devices, through social media, and across other relevant online platforms.

The Senior Digital Care Campaigns Manager’s role is key to advancing domestic worker activation and engagement through direct communication with localized audiences via our digital tools and the creation of both evergreen and timely digital content.

The Manager’s role will be to enhance the effectiveness of our digital output for our statewide and federal campaigns, specifically campaigns to increase public investment in home care and child care jobs, transform home care and child care delivery systems, and deepen our relationships with child care and home care workers online to move them towards engaging with us in deeper ways.

PRIMARY ROLES & RESPONSIBILITIES:

• Help develop and execute National Domestic Workers Alliance ’ digital organizing strategy with the Digital Director and Campaigns team to build and engage our list.
• Support NDWA’s state-based campaigns by developing and executing digital strategy, content strategy, and toolkits for various campaigns, projects, and pushes at one time.
• Produce compelling, persuasive audio-visual, written content, and scripts that moves people to action on a range of care issues through email (via EveryAction), P2P (via GetThru or Mobile Commons ), SMS (via EveryAction), and social media. This will include setting up emails, donation forms, advocacy alerts, surveys, and other forms in EveryAction.
• Deepen care workers’ sense of identity with NDWA by managing our online community. IE) Responding to all comments and DMs across our social and email channels..
• Work with our ads manager in formulating digital ad campaigns to generate leads for organizers and move audiences to action.
• Work with our social media graphic and video team to create engaging audio-visual assets.
• Provide the team and our partners with regular updates and reports of what’s working, areas for improvement, and new opportunities.
• Use data and experimentation to inform digital organizing strategy and tactics.
• Work with our social media manager in setting up a social listening program to keep on top of social media trends and deepen understanding of target audiences.

QUALIFICATIONS:

• A track record of producing high-quality audiovisual content on a range of issues that has helped an organization move people to action.
• At least 2 years in online organizing for political, labor, or grassroots campaigns and digital strategy for issue-based, advocacy, or political campaigns.
• Demonstrated passion for and understanding of progressive politics, social justice, racial justice, and disability justice.
• Vision for how digital tools can help build and engage a base of low-wage workers. Awareness of the limitations in technology access in low-wage worker communities, and creativity for navigating and overcoming these limitations.
• Shares our commitment breaking down all systems of oppression
• Excellent writing and communication skills with experience in creative, compelling prose that can move people to take action with meticulous attention to consistency and detail.
• Solid understanding of digital tools and their application to organizing including, but not limited to, peer-to-peer texting, broadcast texting, Facebook, Twitter, Instagram, Zoom, Google Apps, EveryAction/VAN preferred, etc
• Track record of using data and supporting a team with data.
• Excellent project management skills.
• Self-motivated, highly accountable to your team, and comfortable and effective working in a remote environment.
• Skilled in balancing the need for high quality work with expediency to meet campaign timelines.
• Fluency in Spanish is a bonus

How to Apply: Please submit a resume and response to the screening questions (shown below). Please do not send a cover letter. Applications will only be accepted electronically, and solicitations to individual staff are unlikely to be responded to.

• Why do you want to work as a Digital Organizing Manager at the National Domestic Workers Alliance?
• What’s your experience with a CRM? Have you used EveryAction or the VAN before? Have you used P2P and SMS tools before? Which ones?
• On a scale from 1-10, where do you sit when it comes to moderating online communities on social channels (ie Facebook)? If you scored lower, do you have the willingness to learn?
• What digital tactics would you use to grow an email list with quality subscribers, without sacrificing authenticity and narrative cohesion? (suggested word limit: 300)
• Please share a writing sample, preferably a sample of email writing for advocacy or fundraising. Sharing any links to previous campaigns or a portfolio is a bonus.

Women, People of Color, People with Disabilities, and LGBTQIA+ people are strongly urged to apply. NDWA is a union employer, this position is a bargaining unit position and salary is determined by the collective bargaining agreement.