Offer summary
Qualifications:
2 years of paid search/SEM marketing experience desired, agency experience a plus, 2-3 years of shopping experience a plus, experience with Structured Data or Google and Bing Shopping Ads is preferred, Experience with Google Analytics, in-depth knowledge of Google AdWords and Bing Ads.
Key responsabilities:
- Plan, build, and optimize scaled paid search and shopping campaigns, conduct keyword research, ad-copy testing, and landing page optimization
- Monitor and manage client campaigns to meet program objectives, perform competitive search analysis and provide regular reporting and analysis to client management
- Collaborate with feed management partners, improve ad campaigns based on client needs, participate in feed health assessments and contribute to ongoing departmental strategies and processes