Assistant Manager, Digital Media Buyer- CTV/Programmatic Media

Division Information

Spectrum Brands’ global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results. **

Job Summary**

As a Assistant Manager, Digital Media Buyer- CTV / Programmatic Media you will play a crucial role in shaping and executing strategies for Connected TV (CTV) and programmatic media buying. Your primary focus will be on planning, optimizing, and managing paid CTV/programmatic media campaigns to drive success for our CPG brands, ensuring alignment with CTV and programmatic advertising approaches. Collaborating closely with cross-functional teams, you will contribute to our brand’s online presence and work towards achieving client KPIs (key performance indicators) and success metrics within the evolving landscape of CTV and programmatic media. This is an in-house media position. **

Primary Duties & Responsibilities**

• (80%) Programmatic/CTV Media Campaign Management & Strategy
  • Paid Advertising: Strategize, execute, and optimize paid media advertising campaigns with a focus on CTV and programmatic (display, streaming audio, online video, connected/streaming TV, native) approaches, managing ad creation, targeting, tagging, and budget allocation.
  • Strategy Development: Formulate and implement comprehensive full-funnel strategies aligned with business goals, maintaining consistency with the brand's voice and identity in the context of CTV and programmatic media.
  • Media Planning and Optimizations: Develop channel recommendations optimize campaign buys for various programmatic/CTV media platforms, including Amazon OLV/STV, programmatic publishers, DSPs (Demand Side Platform), and emerging platforms relevant to CTV and programmatic advertising.
  • Performance Analysis: Regularly analyze and report on CTV and programmatic-specific media KPIs and leverage analytics tools and collaborate with the Analytics team on broader ROI (return on investment) frameworks.
  • Audience Planning: Strategically identify and scale new audiences specific to CTV and programmatic media strategies to drive growth. Understanding of customer data types in the deprecating cookie-less world.
  • Media Testing: Design and implement testing for targeting and bidding strategies, continuously optimizing campaign performance, and identifying growth opportunities in CTV and programmatic environments.
  • Creative Testing: Develop detailed creative testing plans, analyzing and reporting outcomes to stakeholders in the context of CTV and programmatic media.

(20%) Other

• Financial Management: Track and manage campaign budgets, ensuring transparent and accurate pacing within the realm of CTV and programmatic media.
• Documentation: Maintain consistent documentation of changes to plans, budgets, and timelines, emphasizing the unique aspects related to CTV and programmatic media plans.
• Relationship Building: Cultivate strong relationships with internal teams, agency partners, and platform/publisher contacts, aligning CTV and programmatic media advertising efforts with broader CTV and programmatic business goals.
• Industry Expertise: Stay updated on the latest industry news, media strategies, platforms, and tactics, applying this knowledge specifically to enhance projects within CTV and programmatic media.
• Process Improvement: Proactively identify opportunities to streamline workflows and introduce automation within the team, considering the nuances of CTV and programmatic media, collaborating with the manager to implement recommendations.
• Market Research: Stay updated on industry trends, competitor activities, and emerging CTV and programmatic media platforms and technologies, with a focus on their changes & implications.
• Innovation: Identify and propose innovative CTV and programmatic media initiatives, campaigns, and features aligned with CTV and programmatic trends to keep the brand at the forefront of CTV and programmatic evolution.

Education and Experience Profile

• 2-4 years of experience in paid CTV and programmatic media management/optimization and buying, at an agency or in-house client-side.
• Bachelor's degree in marketing, advertising, communications, or a related field is preferred.

Required Skills

Technical Skills & Experience

• Proven record of accomplishment of managing paid CTV/programmatic media campaigns, with a preference for CPG brands.
• Strong proficiency in programmatic media platforms, including Amazon OLV/STV, programmatic publishers, DSPs, and emerging platforms relevant to CTV and programmatic media.
• Strong understanding of advertising and marketing principles, particularly for online audiences within the CTV and programmatic landscape.
• Excellent written and verbal communication skills.
• Familiarity with CTV and programmatic media analytics tools and the ability to interpret data to make informed decisions in the context of CTV and programmatic advertising.
• Experience with paid media advertising with a focus on CTV and programmatic approaches.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
• Understand and awareness of what is always going on in accounts, and ability to pinpoint opportunities and potential problems and solutions.
• Demonstrates exceptional organizational and project prioritization skills.
• Practices effective time management and communications skills, especially in tune with a remote work environment
• Extremely detail oriented, passionate about data analysis and able to multi-task in a fast-paced environment
• Passion for continued education and learning new skills.
• Team player who is open to collaborating with multiple internal and external teams.
• Professional and respectful demeanor in dealing with internal and external business partners.
• Ability to “think on your feet” and develop creative yet practical solutions to anticipated and unanticipated problems.
• Enthusiasm for the future of digital brand advertising and building that future and capability within Spectrum Brands

Work Environment

Working conditions are normal for a remote environment.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.