Marketing Specialist at GP Strategies Corporation

_GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

_ _From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at www.gpstrategies.com.

_ We’re looking for a Marketing Specialist to join the team to ensure the successful development and implementation of marketing, social media and communications activities across key accounts, to drive awareness within client organisations of the services GP deliver, with the ultimate goal of delivering more revenue.

They will create blog articles; curate articles for electronic and printed collateral such as flyers, case studies, white papers, community boards, and course descriptions. **

Job Summary**

The Marketing Specialist will create marketing materials and or events to using client branding and resources, to expose GP products and offerings to the strategic target audience with the clients organisations.

• Assist in marketing plan preparation, including budget and short and long-term strategy
• Create and maintain consistent corporate brand/image voice cross product lines, events, and promotional materials, and throughout key accounts
• Spot new marketing opportunities for company and carry out marketing initiatives
• Be responsible for planning of company promotional and advertising communications projects such as electronic, print, and special events to execute parts of the marketing plan
• Work with relevant personnel on events/programs to have a firm understanding of their purpose
• Create relevant reports on marketing programs, including post-event reports, regular status reports, and analysis
• Supervise the design, production, and distribution of collateral and promotional materials to aid company’s sales and marketing programs in each client
• Ensure effective monitoring and maintenance of company’s marketing budget and application
• Assist in hiring contractors, including copywriters, advertising and marketing agencies, and external consultants; and also serve as a liaison with contractors if required
• Responsible for all interactions on the social media, including responding to messages, creating messages, and uploading photos
• Apply various social media tactics in creating brand awareness and generating inbound traffic that strengthens company’s presence within each client
• Create original, error free, clear, and concise copy for web based content, promotional materials, blog entry, and newsletter that ensures compelling and effective communication
• Put in place measures for recording success in marketing and communication efforts; gather result data and produce reports for the management team

Qualifications

Ideally educated to degree level in a relevant discipline and with demonstrable experience in a similar role.

• Excellent communications skills both written and verbal
• Experience with various advertising campaigns, within B2B
• Experience working with web content management tools
• Ability to work effectively with MS Office package
• Strong experience with social media marketing campaign
• Excellent presentation skills

_With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter.

_ _GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.

_ Primary Location

GB-ENG-London **

Job**

Sales and Marketing **

Organization**

GBR 402 GP Strategies Limited **

Job Type**

Full-time **

Job Posting**

Jan 17, 2024, 11:47:48 AM